you are your brand

Get Creative NOW! 8 Great Tips to Get Your Brain in Gear

08.26.2014 Better Business
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Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s the dreaded Brain Drain! Sometimes we all need a creative boost to brighten our day. Here are some tips to get your brain back on track and moving forward to a more productive, creative workday.

1. Game On!

Playing games isn’t just a waste of time. The right kinds of games can shift your focus, allowing your higher creative functions to take a break while you cruise through some spatial or math based games. Try games that claim to boost your brain through science, like Luminosity or Fit Brains. After a 10-minute bout of brain games, I feel refreshed and ready to begin my next project. (Heck, try one of our branding quizzes—they’re fun!)

2. Step Outside

It’s the tail end of summer, so get outside and sweat a little! Physical activity is a great way to clear your head. Even a short walk can provide a lot of benefits. If your climate or schedule doesn’t allow for running out the door whenever you feel like it, be sure to schedule time at the gym several times a week to keep your brain and your body in tip-top shape. Try yoga at home to improve physical strength and flexibility, as well as mental stamina.

3. Stay Up Late

While it may sound counter-productive, night owls boast higher IQs—and that can’t hurt creativity. You can argue whether this is a causation-does-not-equal-correlation issue or even whether it’s a chicken-or-egg scenario, but regardless, there’s something to be said for staying up late!

4. …or be the Early Bird

Another study says that early risers are happier and more productive. So which one do you choose? I know there are a lot of people out there who will never be happy before 10am (and are downright murderous before their coffee!), but I also know that morning people love the air at dawn.

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Company Culture vs. Brand Personality—Does Your Company Measure Up?

03.25.2014 Brand Presence
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Your brand is the whole package. Or is it? We talk a lot about brand alignment on The Branding Spot blog. A great brand must be consistent across the board to be unique, memorable, and thus: effective. This means your website, your marketing collateral, your logo, your brand colors—everything that says HEY! This is my company! needs to be uniform to get the full effect. Heck, at Spot-On Branding, we even offer our popular Brand Alignment Package to help business owners create a consistent look, feel and flow to their brand online and off.

But what about your company culture? Does your company culture actively represent your brand personality, inside and out? Not sure? Here are some areas to focus on:

Your Team Members

Aside from providing excellent customer service (which can truly make or break a brand), is your team actively representing your brand every day, in everything they say and do?

If your business strives for a professional by-the-numbers appearance (let’s say you’re an accounting firm) and your logo, colors, look and feel illustrate these themes, be sure that attitude extends into your each of your team member’s attitudes. Each of your employees should have a standard, professional phone greeting and voicemail, and a standard, professional email signature. When it comes to their company’s financial future, your client is going to want that consistent reassurance that their money is in good hands.

Whatever your industry, your company handbook should outline how your team members are expected to interact with your customers. This might include always mentioning signature services under their full trademarked name, or, for example, always listing three amenities when a potential customer calls to book a stay at your hotel.

Your Office or Store

When a client, customer, or potential customer enters your office or brick-and-mortar shop, are they greeted with an atmosphere in line with your branding? Let’s say you run a surf shop. You want to be sure your brand extends to your store, creating a fun-in-the-sun feeling with every customer, even if they’re just browsing. If your shop prides itself on custom-made surfboards, be sure your shop environment offers potential buyers every opportunity to ask for more information about your sweet custom boards.

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Stressed and It Shows? 3 Serious Stress Busters!

02.19.2014 Brand Presence
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This time of year can be really draining, especially with this crazy cold winter we’ve been experiencing! We’re longing for warmth, we’re too cooped up, we need more sunlight, we’re overtired, and it seems like everyone is sick.

But don’t get too down now—spring is on the way! Longer days and sunny skies are just around the corner. So let’s take a minute to talk about stress and how to deal with it. We like to say “You Are Your Brand”—so if you’re stressed and it shows, you could be negatively affecting your brand and your business.

Stress is No Joke

The top 3 causes of stress in the United States are: 1.) Job Pressure (Co-Worker Tension, Bosses, Work Overload), 2.) Money (Loss of Job, Reduced Retirement, Medical Expenses), and 3.) Health (Health Crisis, Terminal or Chronic Illness). While most people experience these types of stressors on a regular basis, I’m betting that all you entrepreneurs and business owners out there are nodding in agreement. Yes, it sounds familiar—I know.

You run a tight and tough ship every day—and, hey, sometimes the stress gets to all of us. Just because you’re running the show doesn’t mean getting stressed out from time to time is a sign of weakness. Stress is serious! Too much stress can negatively affect how you perform at your job and how you interact with your friends and family. When your working and personal relationships suffer, your brand also suffers.

It’s time to look beyond these winter blues and start developing some great habits to boost your positivity and productivity, even if that groundhog’s shadow keeps standing in the way of spring.

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Your Confidence is Showing: Developing Your Brand Snapshot

02.04.2014 You Are Your Brand
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When introducing yourself and your services (either in person or online), are you showing your stuff or do you sound unprofessional?

For those of you still struggling to define your business and your brand, you might feel like you’re looking up from the bottom of a 1,000-step ladder. Don’t worry: as you grow your business and come into your own, you’ll naturally become more confident in not only what you do, but in the value you provide others through your products and services.

Your Confidence Matters

While your ability to communicate your value will most definitely improve over time, RIGHT NOW you need to be able to convey exactly what you do at a moment’s notice. Sounds simple, right? You might be surprised how often people slip up completely, especially when put on the spot.

Here’s the thing: You Are Your Brand. So every time you present yourself unprofessionally and/or without firm confidence, you’re directly damaging your brand. The roots of great branding start with an in-the-know, confident business owner and team dedicated to creating positive brand interactions between your company and your customers.

Your Brand Snapshot

We call it your Brand Snapshot: it’s a quick pic of your business as a whole. Here are some basic questions you need to have mastered BEFORE you speak to anyone about your business and your products and/or services:

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