unique selling proposition

6 Super-Expensive Products…and How To Knock Your Biz Up a Notch with Perceived Value

03.11.2014 Better Branding

While most of us aren’t billionaires, many of us have spent more than the average price on a product or service because we believed the investment (or indulgence) was well worth the cost.

But how much would YOU really pay for the following super-expensive products?

1. Domain Name

In 2007, VacationRentals.com was purchased for $35 million. Next up on the list? Insure.com at $16 million and (of COURSE) Sex.com comes in third at $14 million.

2. Dessert

Serendipity 3 Restaurants offer a $25,000 sundae, the Frrozen Haute Chocolate, made with the world’s finest chocolates and served in a baccarat Harcourt crystal goblet, complete with an 18 carat gold and white diamond bracelet, plus a $14,000 jewel encrusted spoon. Too pricey for your tastes? Try the Golden Opulence instead—a steal at $1,000.

3. Beer

Back in the mid-1990s, a Cambridge archeological team helped recreate just 1,000 bottles of Queen Nefertiti’s 3,250 year old recipe, dubbed Tutankhamun Ale. The brew originally sold for $7,686 a bottle, but the price eventually dropped to $75. Soon after, King Tut’s curse struck again and the brewery closed its doors.

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What the Pocket Fisherman Can Teach Us About Branding

09.03.2013 Better Marketing
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Recently, I ran across old pictures of my parents out fishing with the Ronco Pocket Fisherman. I had myself a good laugh. The old commercials came to mind, so I checked out YouTube—and lo and behold, I found them! Yes, the commercials are a little silly, but something dawned on me: I can totally see why my parents and other people bought the Pocket Fisherman in the 1970s and 1980s.

Those Ronco commercials! They’re so cheesy, but so enchanting. They’re the products you never knew existed, but now you can’t live without them. Hey, I’m not a big shopper, but even I can’t resist some of those Ronco products. I’m a beer drinker and I love entertaining guests—how cool would it be to be able to instantly frost my glasses with the Ronco Glass Froster? (Sure, with some forethought I could have easily put those glasses in the freezer, but the Ronco does it instantly, like magic!) See, now you could insert ME right into the infomercial.

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Ancient Brand Knockoffs? Really?

08.20.2013 Branding Buzz
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You’ve heard of Gucci and Coach purse knockoffs or Rolex watch knockoffs, but have you ever heard of an Ulfberht sword knockoff? Brand knockoffs go all the way back to Viking times! As a person with Scandinavian heritage, I couldn’t resist watching Secrets of the Viking Sword, a NOVA special on PBS.

Turns out, people are people. Whether in the 9th century or the 21st, counterfeiters have always been on a mission to capitalize on the strengths of great branding.

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Branding for Kids of the ’70s

07.09.2013 Better Marketing
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My husband and I are both children from the 1970s. The ’70s were great as a kid: the colors, the toys, the service announcements! Where Oscar the Grouch was grumpy and Cookie Monster only ate cookies. I think we were the last generation to see uncut Looney Tunes cartoons. (Helloooo, the violence was the funny […]

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Human Nature: 6 Psychological Strategies for Your Brand

06.11.2013 Better Branding
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If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand. Integrate an understanding of human nature into your marketing strategy and your branding materials—and watch the world respond to your business, regardless of […]

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Your Brand: Who Cares? Make It Meaningful!

05.21.2013 Better Branding
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How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when they keep coming back again and again? Sure, these brands are memorable; they’re unique; they tell an interesting story—but they have something […]

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It’s Spring: Watch Your Target Market(s) GROW with your Business

05.14.2013 Better Marketing
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We’re already almost halfway through 2013. Can you believe it? I know I can’t. As spring turns to summer, everything is growing and in bloom. It’s this time of year that I like to be sure my business goals are in line for the rest of the year, and begin thinking about major milestones I’ll […]

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Break the Sound Barrier

04.29.2013 Better Branding
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In 1993, the average US consumer received between 2,000 and 3,000 marketing messages per day, consisting of TV, radio and print advertising in the form of billboards, magazine ads, direct mail, brochures and labels. Where do you think we’re at nowadays, especially in the wake of the Internet boom? 20 years later here in 2013, […]

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B.R.A.N.D.™ Fitness

02.07.2012 Better Branding

Let’s take a moment to think back to all those ambitious New Year’s Resolutions.  Are you sticking to your guns?  Falling a bit behind?  Maybe you had a goal for personal weight loss and/or improving your health and fitness.  But maybe (just maybe) you haven’t been to the gym quite as often as you’d like.  […]

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A GREAT Creative Team = Better Branding & Better Business

01.17.2012 Branding Tips & Resources
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Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking. And what’s the FIFTH key component for business success? A Reliable, Qualified & Talented Creative Team! Never overlook or undervalue real […]

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