Social Media

6 Great Ideas for Branded Content

09.16.2014 Better Branding
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Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great branded content, as part of your overall content marketing plan, is a fantastic way to expand your brand reach. Here are some ideas to get you started…

1. Brand your Infographics

We already know visual content marketing gets a lot of attention and people just love, love, love infographics these days. These beautified bits of information get read, shared, saved and referenced all over social media and the web. Be sure your logo is stamped in a clear, readable place and use your brand colors to really showcase your branding throughout.

2. Brand your Inspiration

Your brand identity manager or a skilled graphic designer (who is familiar with your branding, of course), can create cool, funny and/or inspirational quotes on a background of your brand colors, stamped with your logo. Choose quotes and themes that interest your target market. Post your placards on LinkedIn and Facebook to get more brand attention.

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The Branding Scoop on LinkedIn Company Pages

11.05.2013 Better Branding
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What’s one of the best places to showcase your brand, build audience trust and encourage positive interactions, making the conversion from potential customer to client? LinkedIn, of course!

LinkedIn Company Pages* are quickly becoming a preferred and trusted medium for potential customers looking to research and engage with a business. In fact, LinkedIn has found that “50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn.” That’s a pretty big deal.

Here’s the scoop…

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Be Liked! Facebook Best Business Practices

08.27.2012 Online Presence
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By now you know you need to be getting the most out of your online presence and social media outlets, and the easiest way to do so is to tackle one social media outlet at a time. So this week on The Branding Spot, we’re talking about how you can effectively use Facebook to promote […]

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5 Tips for Social Media Success

07.31.2012 Online Presence
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From Facebook to Twitter, Pinterest to Instagram, and now Google+, social media can be pretty overwhelming at times. Trust me, I know. While I may know branding inside and out, I’m somewhat a social media novice. So I understand how intimidating it can be for business owners, trying to navigate each new social media platform […]

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