company culture

Get Creative NOW! 8 Great Tips to Get Your Brain in Gear

08.26.2014 Better Business
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Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s the dreaded Brain Drain! Sometimes we all need a creative boost to brighten our day. Here are some tips to get your brain back on track and moving forward to a more productive, creative workday.

1. Game On!

Playing games isn’t just a waste of time. The right kinds of games can shift your focus, allowing your higher creative functions to take a break while you cruise through some spatial or math based games. Try games that claim to boost your brain through science, like Luminosity or Fit Brains. After a 10-minute bout of brain games, I feel refreshed and ready to begin my next project. (Heck, try one of our branding quizzes—they’re fun!)

2. Step Outside

It’s the tail end of summer, so get outside and sweat a little! Physical activity is a great way to clear your head. Even a short walk can provide a lot of benefits. If your climate or schedule doesn’t allow for running out the door whenever you feel like it, be sure to schedule time at the gym several times a week to keep your brain and your body in tip-top shape. Try yoga at home to improve physical strength and flexibility, as well as mental stamina.

3. Stay Up Late

While it may sound counter-productive, night owls boast higher IQs—and that can’t hurt creativity. You can argue whether this is a causation-does-not-equal-correlation issue or even whether it’s a chicken-or-egg scenario, but regardless, there’s something to be said for staying up late!

4. …or be the Early Bird

Another study says that early risers are happier and more productive. So which one do you choose? I know there are a lot of people out there who will never be happy before 10am (and are downright murderous before their coffee!), but I also know that morning people love the air at dawn.

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Company Culture vs. Brand Personality—Does Your Company Measure Up?

03.25.2014 Brand Presence
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Your brand is the whole package. Or is it? We talk a lot about brand alignment on The Branding Spot blog. A great brand must be consistent across the board to be unique, memorable, and thus: effective. This means your website, your marketing collateral, your logo, your brand colors—everything that says HEY! This is my company! needs to be uniform to get the full effect. Heck, at Spot-On Branding, we even offer our popular Brand Alignment Package to help business owners create a consistent look, feel and flow to their brand online and off.

But what about your company culture? Does your company culture actively represent your brand personality, inside and out? Not sure? Here are some areas to focus on:

Your Team Members

Aside from providing excellent customer service (which can truly make or break a brand), is your team actively representing your brand every day, in everything they say and do?

If your business strives for a professional by-the-numbers appearance (let’s say you’re an accounting firm) and your logo, colors, look and feel illustrate these themes, be sure that attitude extends into your each of your team member’s attitudes. Each of your employees should have a standard, professional phone greeting and voicemail, and a standard, professional email signature. When it comes to their company’s financial future, your client is going to want that consistent reassurance that their money is in good hands.

Whatever your industry, your company handbook should outline how your team members are expected to interact with your customers. This might include always mentioning signature services under their full trademarked name, or, for example, always listing three amenities when a potential customer calls to book a stay at your hotel.

Your Office or Store

When a client, customer, or potential customer enters your office or brick-and-mortar shop, are they greeted with an atmosphere in line with your branding? Let’s say you run a surf shop. You want to be sure your brand extends to your store, creating a fun-in-the-sun feeling with every customer, even if they’re just browsing. If your shop prides itself on custom-made surfboards, be sure your shop environment offers potential buyers every opportunity to ask for more information about your sweet custom boards.

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