business tools

Wearable Tech & the Changing Narrative of your Brand

10.07.2014 Better Marketing
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Wearable tech is here and it’s not going anywhere. From Apple’s recently announced iWatch, to wearable fitness bands like Garmin’s vívofit® and UP by Jawbone™ to “reality enhancing” eyewear like Google Glass—the world (and the way we see and experience it) are changing quite rapidly.

…and we’re about to experience a huge culture shift in how we engage with brands, inspired by this disruptive technology.

From Staged to Sincere

Just as royalty used to pose for hours so an artist could capture their essence in paint, the same frame of reference carried forward in our shift to photography. From paint to film to print to digital and everything in between, we’ve been capturing everything from personal to professional moments in a “say cheese” manner.

That is to say, we’re big on staging the scene.

SELFIES. Need we say more?

But our most beautiful, honest moments as humans aren’t staged at all. That’s why we gaze in awe at the candid brilliance of a professionally taken photograph. The average person isn’t able to capture that kind of intimacy.

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3 Secrets to Landing More Leads with Great Branded Site Content

08.12.2014 Better Marketing
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Your website is your window to the world because it’s your potential and current customers’ window to your business. That means your website is one of your strongest marketing tools—so everything you put out there on the web must be in line with your awesome, consistent and memorable brand. Everything from your graphics to your brand voice must be aligned and working together with all of your offline and online brand components to effectively draw in your potential and current customers.

All your website content should play nice with your brand, while working for your business to attract new customers and to impress loyal, repeat customers. But how do you know what to put on your website to showcase your brand in a meaningful way and to draw in new business? Though the answer may vary a bit depending on your industry, here are 3 great ways to convert more leads with super-killer website content and online presence.

Homepage Heroics

The trick to an engaging homepage? Stop trying to sell, sell, sell! Instead, concentrate on making a fabulous first impression. Again, be sure your brand is on display. Your brand should be working for your business to draw in potential customers—if it’s not, it might be time for a brand refresh. (And it’s the perfect time of year to start! You’ll have your new and improved brand up and running before the holiday rush or in time for the New Year.)

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Are Your Customers Hatin’ On Your Brand Online?

06.17.2014 Better Branding
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There’s a new restaurant down the street. Great! It’s been open a few months and you have yet to try it, so you go online and look up the menu, then probably pop over to Yelp to get some first-hand customer reviews. Sound familiar? If you don’t have a close friend who’s raving about the restaurant to you in person, you know that you’d better do your homework or you might be in for a disappointing evening. Hey, you’re tired of learning the hard way.

…and you’re not alone.

Almost 80% of American consumers say online reviews influence their purchases. A whopping 93% say they look at online reviews before shopping or dining. NINETY-THREE PERCENT.

That’s no small potatoes, people! If you’re not paying attention to what your customers are saying about your business online, you might be in need of some major brand damage control. Yelp is about to launch a new tool to upload short video reviews, and we’re only going to see more cool tools like this one in the next few years!

Clearly, if you’re not managing your brand’s online presence—the time is NOW. So what’s your company doing to monitor and manage your brand’s online presence?

Creating a Positive Online Brand Presence

If your business or your brand is totally new, you’re in luck: You might be able to fight the customer crowds and establish yourself online before someone beats you to it. If you’re already knee deep in customer reviews, you can follow these steps to boost your brand’s reach and inspire positive customer relationships with your brand…

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Fast-Growing Franchises: Why Consistency is SO Influential

06.03.2014 Better Branding

Here at The Branding Spot blog, we like to talk about consistent branding.

What is a consistent brand? A consistent brand presence means that your logo, your brand colors, and the look and feel of your business is consistent across ALL of your marketing collateral and present in every way your customer interacts with your business—from website to tradeshows to business cards and so much more. We like to call this Brand Alignment.

Why be consistent? Brand consistency is hugely beneficial for your business. The more consistent you are across all your brand elements, the more recognizable your brand becomes. When you see fire engine red and mustard yellow “McDonald’s” probably pops into your head, automatically—probably even subconsciously. Consistent branding is just one reason the McDonald’s brand is so easily recognizable and memorable.

The Business of Consistency

Across-the-board consistency is the key to the overall success of any franchise. One of my favorite business books, The EMyth talks at length about this phenomenon. While not all successful businesses need to be franchises, the principle behind the franchise is what makes these businesses work.

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4th Quarter Business Boom: Wrap Up the Year Right!

10.08.2013 Better Business

Now that we’ve entered the 4th quarter, it seems like time keeps ticking away faster and faster. The New Year is just around the corner, and we’re not slowing down any time soon. Well, you know what they say: time flies when you’re having fun!

You may have had a great time running your business in the last year, but you likely have some concerns as well (after all, you’re human!), especially as we enter the last quarter of 2013. So, are you nervous? Clueless? Do you know what you’re supposed to do in this last quarter?

Think back to the beginning of the year. Did you happen to write up some business goals? If not, don’t fret. Try writing up your business goals at the start of next year—and keep moving forward.

But, if you did record your business goals, you’re in great shape. Pull the file, clear off the dust, and let’s get to work!

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Howdy, Partner! Top Co-Branding Partnerships That Work

10.01.2013 Better Branding
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Co-branding might seem like an industry buzzword for new marketers, but tried and true professionals know that partnerships can be a great opportunity for both companies to boost brand recognition, inspire consumer confidence and increase overall sales. Yes, we’ve talked co-branding before—but hey, there’s more! Co-branding isn’t just for the big boys (corporations and big businesses)—and it’s not only useful for brands with similar product lines. Almost any and every company you can think of, from large to small and across a variety of industries, could potentially benefit from a co-branding partnership with a like-minded business.

So let’s delve into the world of co-branding partnerships and take a peek at some of the most unique, fascinating and downright memorable brand partnerships out there today.

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Think Mobile! Smartphone Apps to Help Small Biz

05.07.2013 Better Business
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You’re a busy business owner. Hey, I can relate. You have money to manage, meetings and travel to schedule and trips to take, tasks to prioritize, emails to write, people to administer—and then there’s your family, your friends, and your personal life to squeeze in there too! How do successful business owners stay on top […]

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Another Great Brand Slogans Quiz

02.26.2013 Branding Quizzes & Games

Do you have a great tagline or slogan for your business? Never underestimate the power of an excellent slogan! The following taglines have been around for years, and many have truly stood the test of time. When you find that perfect slogan that’s both unique and memorable, you’ll find your target audience will be much […]

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Best iPhone Apps for Your Business (and You!)

10.02.2012 Better Business
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Last week we talked about handy iPhone apps for everything money: tracking, managing, securing, and more. Turns out, I have so many great iPhone apps to share, we just couldn’t stop the list there! So here are even more excellent iPhone apps to keep your business and your life in tip-top shape and moving forward […]

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On The Money: Best iPhone Apps for Your Wallet

09.25.2012 Better Business
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I’m sure you’re constantly on the go, trusting your handy smartphone to keep you on track as you navigate your busy schedule and your financial forecast. Trust me, I can relate! With so much information literally at your fingertips, sometimes it’s hard to find the best smartphone apps to manage your finances and match your […]

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