branding company charleston sc

4th Quarter Business Boom: Wrap Up the Year Right!

10.08.2013 Better Business

Now that we’ve entered the 4th quarter, it seems like time keeps ticking away faster and faster. The New Year is just around the corner, and we’re not slowing down any time soon. Well, you know what they say: time flies when you’re having fun!

You may have had a great time running your business in the last year, but you likely have some concerns as well (after all, you’re human!), especially as we enter the last quarter of 2013. So, are you nervous? Clueless? Do you know what you’re supposed to do in this last quarter?

Think back to the beginning of the year. Did you happen to write up some business goals? If not, don’t fret. Try writing up your business goals at the start of next year—and keep moving forward.

But, if you did record your business goals, you’re in great shape. Pull the file, clear off the dust, and let’s get to work!

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Protect Your Brand with a Strong Social Media Policy

08.27.2013 Brand Presence
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Chances are most of your employees are using social media. Many of them are using social media at work. Some of them are using social media from work every day. Are your employees clear on what constitutes appropriate use of the Internet during business hours? Do you have a policy in place that clearly outlines how employees can and cannot use social media?

If not, read this—because the time is now to get that social media policy in place. The integrity of your brand is at stake!

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Ancient Brand Knockoffs? Really?

08.20.2013 Branding Buzz
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You’ve heard of Gucci and Coach purse knockoffs or Rolex watch knockoffs, but have you ever heard of an Ulfberht sword knockoff? Brand knockoffs go all the way back to Viking times! As a person with Scandinavian heritage, I couldn’t resist watching Secrets of the Viking Sword, a NOVA special on PBS.

Turns out, people are people. Whether in the 9th century or the 21st, counterfeiters have always been on a mission to capitalize on the strengths of great branding.

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Countries: Brands with Massive Influence

08.13.2013 Better Marketing
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“The public impression of a country is important as a source of national pride. Invariably, people source part of their own identity from the image of their country.” -Robert Cevero, Professor, Department of City and Regional Planning, University of California, Berkeley

When it comes to branding, most people think of businesses as the driving force behind the concept. But did you know that every country around the world has its own branding?

The branding of entire countries is a fascinating topic because country brands extend far beyond what most people understand “branding” to be. Here at The Branding Spot, we’ve discussed how a complete brand consists of so many more brand elements than “just a logo.” Brand elements can range from marketing collateral pieces and the look and feel of a website to how a company projects itself at tradeshows, in online advertisements, and even using sounds and catchy jingles.

Countries are unique in the fact that each and every one has its own brand, whether it invests in that branding or not, not to mention the massive influence each country’s brand has on its relation to and place in the world, and the future success of the nation as a whole. Allow me to explain…

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Comic Sans: The Designer’s Scapegoat

08.06.2013 Branding Buzz
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“If you love it, you don’t know much about typography. If you hate it, you really don’t
know much about typography either, and you should get another hobby.”
~ Vincent Connare, inventor of Comic Sans

Comic Sans: It’s THE font guaranteed to get a reaction out of just about anyone, graphic designer or otherwise. Created in 1999 as an inside joke, the Ban Comic Sans website has grown into a popular anti-font movement. On the other hand, you have The Comic Sans Project (“We fear no fonts and we will make the whole world Comic Sans.”) and The Comic Sans Song, which may or may not be soaking in irony. Frankly, it’s hard to tell. Also of note: The Oatmeal, one of the web’s most popular comics, makes fun of Comic Sans in “How a Website Goes Straight To Hell.”

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Royal Baby Branding Boosts

07.30.2013 Better Marketing
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Queen Elizabeth’s father, King George VI, allegedly remarked, “We are not a family; we are a firm.” Hence the royals’ self-appointed nickname for the family: The Firm. Now that we have the newest royal George on our hands with the arrival of little Prince George last week, I can’t help but draw the parallel. With this statement, it’s obvious that the early 20th century British monarchy already understood the importance of treating the royal family as a business—and they also understood every business needs a strong brand.

Today’s British royals are well aware of the power behind a strong family brand: it unites their kingdom, encourages confidence in the upper crust, inspires more tourism and presents the family to the world in a positive diplomatic light. Most importantly, a strong brand serves to boost the economy, both short- and long-term.

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Successful Networking: Never Forget a Name

07.02.2013 Networking
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The Oops Has this ever happened to you at a networking event…? You introduce yourself and the other person shakes your hand and states their name. You shake your head, acknowledging their existence and then…Oops! What was that person’s name again? Hey, it happens to the best of us. Even that one guy who remembers […]

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What You Don’t Know About You, Your Brain and Your Branding

06.18.2013 Better Branding
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Do you really know how a zipper works? It’s like magic: pull up and our clothes are closed. Pull down and our clothes are open. But how do all those teeth link together and stay together even when you try to pull them apart? If you’re older than age 8, by now you probably just […]

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Smelltastic Scent Marketing

05.28.2013 Better Branding
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It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an immediate possibility. Oh, and that smell of fresh […]

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It’s Spring: Watch Your Target Market(s) GROW with your Business

05.14.2013 Better Marketing
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We’re already almost halfway through 2013. Can you believe it? I know I can’t. As spring turns to summer, everything is growing and in bloom. It’s this time of year that I like to be sure my business goals are in line for the rest of the year, and begin thinking about major milestones I’ll […]

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