branded content

6 Great Ideas for Branded Content

09.16.2014 Better Branding
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Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great branded content, as part of your overall content marketing plan, is a fantastic way to expand your brand reach. Here are some ideas to get you started…

1. Brand your Infographics

We already know visual content marketing gets a lot of attention and people just love, love, love infographics these days. These beautified bits of information get read, shared, saved and referenced all over social media and the web. Be sure your logo is stamped in a clear, readable place and use your brand colors to really showcase your branding throughout.

2. Brand your Inspiration

Your brand identity manager or a skilled graphic designer (who is familiar with your branding, of course), can create cool, funny and/or inspirational quotes on a background of your brand colors, stamped with your logo. Choose quotes and themes that interest your target market. Post your placards on LinkedIn and Facebook to get more brand attention.

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3 Secrets to Landing More Leads with Great Branded Site Content

08.12.2014 Better Marketing
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Your website is your window to the world because it’s your potential and current customers’ window to your business. That means your website is one of your strongest marketing tools—so everything you put out there on the web must be in line with your awesome, consistent and memorable brand. Everything from your graphics to your brand voice must be aligned and working together with all of your offline and online brand components to effectively draw in your potential and current customers.

All your website content should play nice with your brand, while working for your business to attract new customers and to impress loyal, repeat customers. But how do you know what to put on your website to showcase your brand in a meaningful way and to draw in new business? Though the answer may vary a bit depending on your industry, here are 3 great ways to convert more leads with super-killer website content and online presence.

Homepage Heroics

The trick to an engaging homepage? Stop trying to sell, sell, sell! Instead, concentrate on making a fabulous first impression. Again, be sure your brand is on display. Your brand should be working for your business to draw in potential customers—if it’s not, it might be time for a brand refresh. (And it’s the perfect time of year to start! You’ll have your new and improved brand up and running before the holiday rush or in time for the New Year.)

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The Power of VISUAL Content Marketing

07.01.2014 Brand Design
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If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing as 65% of consumers are visual learners and visual data processes 60,000,000 times faster than text—you can’t really afford to have so-so branded graphics or a text-only content marketing strategy.

Check out these great ways to get more visual with your content.

Always Include an Image

Blog post? Email newsletter? Always include an interesting image, whenever possible. Get creative! We’ve all seen the same stock photos over and over. Look at your content from a different angle and see what kinds of clever images you can find that fall in line with your written theme.

Brand Best Practices: Whenever possible, include a unique, branded image in line with your overall brand image/brand personality. Sure, you might not have the time, the budget, or the know-how to create a new, branded graphic every day, but you can shoot for a unique branded image at least once a month. You can also have your brand identity manager or brand designer create a graphic you can use over and over again as a sort of branded signature!

Spice Up Your Landing Pages

Creating landing pages for downloadable free content is a great way to collect customer/lead information, measure the success of your marketing efforts, and gain important insights into what your target audience really wants. To nab more leads and nudge that potential customer toward your content, add interesting images—or better yet, add video—to back up your downloadable freebie.

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Your 2014 Content Marketing Plan – A 3 Step Guide

01.21.2014 Better Marketing
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“Where do I even start? I’m overwhelmed!” …is this you?

Even if you understand how content marketing is crucial for the ongoing success of your business and your brand, actually creating a content marketing plan for 2014 can be a totally time-consuming task. You might envision creating a slew of blog posts, eBooks, eNewsletters, new website content like articles and whitepapers, social media updates, and more. Now that takes a lot of planning—and that’s just the written content marketing pieces!

So if you’re serious about launching a real content marketing strategy to extend your brand reach this year, there’s just NO way you’re going to be successful without a workable plan in place.

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