Color

The Power of VISUAL Content Marketing

07.01.2014 Brand Design
Thumbnail image for The Power of VISUAL Content Marketing

If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing as 65% of consumers are visual learners and visual data processes 60,000,000 times faster than text—you can’t really afford to have so-so branded graphics or a text-only content marketing strategy.

Check out these great ways to get more visual with your content.

Always Include an Image

Blog post? Email newsletter? Always include an interesting image, whenever possible. Get creative! We’ve all seen the same stock photos over and over. Look at your content from a different angle and see what kinds of clever images you can find that fall in line with your written theme.

Brand Best Practices: Whenever possible, include a unique, branded image in line with your overall brand image/brand personality. Sure, you might not have the time, the budget, or the know-how to create a new, branded graphic every day, but you can shoot for a unique branded image at least once a month. You can also have your brand identity manager or brand designer create a graphic you can use over and over again as a sort of branded signature!

Spice Up Your Landing Pages

Creating landing pages for downloadable free content is a great way to collect customer/lead information, measure the success of your marketing efforts, and gain important insights into what your target audience really wants. To nab more leads and nudge that potential customer toward your content, add interesting images—or better yet, add video—to back up your downloadable freebie.

Read More!

We All Judge a Book by its Cover, but Why? (Part 2)

05.29.2012 Brand Design

Jurassic Park, Congo, The Andromeda Strain – who doesn’t love a good Michael Crichton novel? Even if you’ve never read any of his books, I’m sure you’ve enjoyed at least one movie or television show they inspired. “In 1994, Crichton became the only creative artist ever to have works simultaneously charting at #1 in television, […]

Read More!

We All Judge a Book by its Cover, but Why? (Part 1)

05.21.2012 Graphics

By now we’ve all heard the old saying never judge a book by its cover. And by now, as adults, we know that’s not so simple, is it? Whether you want to believe it or not, not a day goes by that you don’t judge things by their appearances. You judge people by what they […]

Read More!

Images have IMPACT

05.03.2012 Graphics
Thumbnail image for Images have IMPACT

Have you caught the Pinterest bug? Can’t stop sharing your Instagram photos? Addicting, isn’t it? Well, you’re not alone. Today’s consumers and Internet users are seriously image obsessed. We want to see and share pics as often as possible. We love images! These trends are telling us something…but what? Worth A Thousand Words You’ve probably […]

Read More!

Color Psychology, Part 2: The Secret Power of Color

04.24.2012 Color
Thumbnail image for Color Psychology, Part 2: The Secret Power of Color

Last week at The Branding Spot, we talked about the color histories and color strategies of big brands, like UPS, Green Giant, and Apple. To wrap up our April series on color, let’s delve even further into the fascinating world of color psychology. Working Up to Brand Color When I work with a new client to […]

Read More!

Color Psychology, Part 1: Big Brand Color Strategies

04.17.2012 Color
Thumbnail image for Color Psychology, Part 1: Big Brand Color Strategies

Color is powerful. Color is dangerous. Used correctly, color digs deep inside of us, urging us to act, pouncing on our instincts, and releasing our emotions into the wild. Most of us experience raw reactions to color, even if we’re not conscious of color as that catalyst. Many of these reactions are illogical, stemming from […]

Read More!

The Business Owner’s Quick Guide to Consistent Brand Color

04.11.2012 Color
Thumbnail image for The Business Owner’s Quick Guide to Consistent Brand Color

There’s a lot more to understanding color than meets the eye. You’ve heard it before. Branding experts are always saying the same thing: you must have your exact brand color on EVERYTHING, EVERYWHERE. Yet, when you try to get your design team on the same page, you end up frustrated. The brand colors on your […]

Read More!

Color: Your Brand’s Superpower!

04.03.2012 Color
Thumbnail image for Color: Your Brand’s Superpower!

Happy Spring, Everyone! There’s no better time to talk about color, so we decided to make color our April theme here at The Branding Spot! Did you know that color increases brand recognition by up to 80 percent? Source: University of Loyola, Maryland study Research reveals people make a subconscious judgment about a person, environment, […]

Read More!