better business

Get Creative NOW! 8 Great Tips to Get Your Brain in Gear

08.26.2014 Better Business
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Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s the dreaded Brain Drain! Sometimes we all need a creative boost to brighten our day. Here are some tips to get your brain back on track and moving forward to a more productive, creative workday.

1. Game On!

Playing games isn’t just a waste of time. The right kinds of games can shift your focus, allowing your higher creative functions to take a break while you cruise through some spatial or math based games. Try games that claim to boost your brain through science, like Luminosity or Fit Brains. After a 10-minute bout of brain games, I feel refreshed and ready to begin my next project. (Heck, try one of our branding quizzes—they’re fun!)

2. Step Outside

It’s the tail end of summer, so get outside and sweat a little! Physical activity is a great way to clear your head. Even a short walk can provide a lot of benefits. If your climate or schedule doesn’t allow for running out the door whenever you feel like it, be sure to schedule time at the gym several times a week to keep your brain and your body in tip-top shape. Try yoga at home to improve physical strength and flexibility, as well as mental stamina.

3. Stay Up Late

While it may sound counter-productive, night owls boast higher IQs—and that can’t hurt creativity. You can argue whether this is a causation-does-not-equal-correlation issue or even whether it’s a chicken-or-egg scenario, but regardless, there’s something to be said for staying up late!

4. …or be the Early Bird

Another study says that early risers are happier and more productive. So which one do you choose? I know there are a lot of people out there who will never be happy before 10am (and are downright murderous before their coffee!), but I also know that morning people love the air at dawn.

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3 Easy Ways to Track ROI on Print Ads

10.15.2013 Better Business
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With the advent of the Internet, measuring your return on investment (ROI) for your print advertising is easier than ever before—you just have to know the ropes. For the most part, the secret is to tie your print campaigns in with an online marker that clearly indicates performance—but there are other interesting ways to gather insight into your ad performance and your potential customer demographics.

Try these tips and tricks for measuring your ROI on your next print advertising campaign. You won’t be disappointed!

Offer Up a Unique Phone Number

When your ad contains a unique phone number, measuring ad response is easy: Simply count the calls coming in from that number and use a smart CRM system to track the results from lead to closing the deal. Want smarter analytics with more detail and/or for multiple campaigns? Try a paid system like Marchex. Set up your number and they do the legwork for you. Pretty handy. If you’re a smaller business or just starting out, pick up a free number plus voicemail from Google Voice.

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