Don’t be BLAH! Give Memorable Branded Gifts

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Everyone knows you can put your logo on a pen or a cup, but we all know that’s pretty darn BLAH!  This year, instead of handing out something barely worthy of a trade show freebie, why not find unique, memorable gifts for your clients, cohorts and prospective customers?
I’m talking gifts that speak to their industry, [...]

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Raaaaawr! Stand OUT this Holiday Season!

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*Warning! This blog post most definitely contains a Stow-away-asaurus!*
What are you doing to stand out from the competition over the holidays?  If you want to pump up your holiday sales this season, it’s time to get creative – NOW!  This is THE time of year people are looking to purchase your products or services, so [...]

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Branding Prep for the New Year – Already!

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The end of the year is quickly approaching, so the ever popular time for renewal and goal setting – the New Year! – is right around the corner.  It’s never too early, or too late, to start thinking about your goals for next year.
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The Ultimate Plan
As I dive into the creation of my new and [...]

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Take a Break and Appreciate

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Happy Thanksgiving to all my American readers of The Branding Spot!
(The image is from blessedmom.)
At the beginning of this upcoming (and potentially quite hectic!) holiday season, it’s important to take more than just a moment this Thanksgiving to look back on this past year and reflect on what we’re truly thankful for.  As life’s ups [...]

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Shining in the Spotlight

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Branding Challenge Series
In both life and business, it’s important to keep moving forward – fearlessly propelling yourself towards new people and new ideas, and never settling for stagnancy.  After all, there’s no time like the present to get moving and continue advancing and experiencing the many things life has to offer.
Women: In the Spotlight
Now more [...]

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3 Big Business Branding Questions – Answered!

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Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field, wedding professionals have specific branding concerns that directly relate to their industry.
* [...]

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Spooky, Scary, Noticed and Notorious (but still Branding)

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In the spirit of fun and everything that comes with Halloween (or All Hallows’ Eve) next week, I’d like to talk about one of my favorite costumed characters – in relation to great branding, of course!
Guess who?
He has pointy teeth, perhaps spotted with blood…
…and maybe a black cape, a [...]

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MORE Great Brand Slogans (from the past 100 years!)

A great slogan is often a huge driving force behind a great brand’s staying power.  A memorable tagline that gets stuck in the minds of a target audience is exactly what sells those popular products and services, especially if they stand the test of time.  The longer a slogan is around, the more likely the [...]

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Steve Jobs & Apple, Inc.: Thank You For Changing My Life

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This week, I’d like to take a moment to remember Co-Founder Steve Jobs, and to thank Steve Wozniak and everyone else at Apple, Inc. for sculpting my career and my life by envisioning and creating the technology to make computerized graphic design possible. Above photo from the Times-Picayune – NOLA.com
A is for Apple
I remember the [...]

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Value Your Brand: Professional Photography

Last week, I had the very rewarding experience of speaking at the Speak Like A Pro Workshop in beautiful downtown Charleston.  My session was called Secrets to Branding Yourself as an Expert Speaker.
Giving out goodies at speaking engagements is a fun bonus, so I handed out my Branding Checklist (for your Next Event) free to everyone [...]

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