Take a Break and Appreciate

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Happy Thanksgiving to all my American readers of The Branding Spot!
(The image is from blessedmom.)
At the beginning of this upcoming (and potentially quite hectic!) holiday season, it’s important to take more than just a moment this Thanksgiving to look back on this past year and reflect on what we’re truly thankful for.  As life’s ups [...]

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Shining in the Spotlight

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Branding Challenge Series
In both life and business, it’s important to keep moving forward – fearlessly propelling yourself towards new people and new ideas, and never settling for stagnancy.  After all, there’s no time like the present to get moving and continue advancing and experiencing the many things life has to offer.
Women: In the Spotlight
Now more [...]

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3 Big Business Branding Questions – Answered!

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Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field, wedding professionals have specific branding concerns that directly relate to their industry.
* [...]

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Spooky, Scary, Noticed and Notorious (but still Branding)

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In the spirit of fun and everything that comes with Halloween (or All Hallows’ Eve) next week, I’d like to talk about one of my favorite costumed characters – in relation to great branding, of course!
Guess who?
He has pointy teeth, perhaps spotted with blood…
…and maybe a black cape, a [...]

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MORE Great Brand Slogans (from the past 100 years!)

A great slogan is often a huge driving force behind a great brand’s staying power.  A memorable tagline that gets stuck in the minds of a target audience is exactly what sells those popular products and services, especially if they stand the test of time.  The longer a slogan is around, the more likely the [...]

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Steve Jobs & Apple, Inc.: Thank You For Changing My Life

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This week, I’d like to take a moment to remember Co-Founder Steve Jobs, and to thank Steve Wozniak and everyone else at Apple, Inc. for sculpting my career and my life by envisioning and creating the technology to make computerized graphic design possible. Above photo from the Times-Picayune – NOLA.com
A is for Apple
I remember the [...]

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Value Your Brand: Professional Photography

Last week, I had the very rewarding experience of speaking at the Speak Like A Pro Workshop in beautiful downtown Charleston.  My session was called Secrets to Branding Yourself as an Expert Speaker.
Giving out goodies at speaking engagements is a fun bonus, so I handed out my Branding Checklist (for your Next Event) free to everyone [...]

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Professional Speaking: Preparing Your Brand

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It’s scary to get in front of a crowd of people!  Trust me, I know!  In the ten minutes before I take the stage, I get all jittery inside.  Then I’ll even start to worry I might do something really awkward, like walk out there and forget my own name, or completely forget what I’m talking [...]

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Rather Be Pushed From An Airplane Than Speak?

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Guest blog post by Rochelle Togo-Figa, the Breakthrough Strategist
One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No one was ever born a natural speaker. When [...]

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Best Branding Practices: Company Name vs. Personal Name

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I recently received an interesting question from a business associate.  She’s in the process of launching a new website which will provide resources for new business owners.  She’s also just getting into public speaking at events and seminars.
Her Question…
Is it better to use my name as my brand, or should I instead use my company [...]

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