A Brand Identity Manager- Your Brand’s Personal Trainer

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When you decide to get serious about getting in shape, you hire a personal trainer to provide a comprehensive, one-on-one educational program that promotes health and fitness through realistic goal-setting and education.  Sure, you could go to the gym and create your own workout regimen, but you won’t get a workout that’s tailored to your [...]

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The Heart of your Brand

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Aw, it’s Valentine’s Day!  Here at The Branding Spot, we hope you, your company AND your brand are getting all the love you deserve!
You could be thinking, what the heck does love have to do with branding?  Well sure, it’s not exactly romantic love, but great brands evoke emotion in their target market.  Your ultimate [...]

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B.R.A.N.D.™ Fitness

Let’s take a moment to think back to all those ambitious New Year’s Resolutions.  Are you sticking to your guns?  Falling a bit behind?  Maybe you had a goal for personal weight loss and/or improving your health and fitness.  But maybe (just maybe) you haven’t been to the gym quite as often as you’d like.  [...]

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Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal target lately so you’re concerned about its [...]

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3 Big Ideas for Attracting Clients

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Client attraction: it’s something we’re all concerned about as business owners.  So how do you grab not only more clients, but great clients who keep coming back again and again?  Try employing these three big ideas to attract (and keep!) great clients this year!
“Eliminate” the “Competition”
The business world is changing, big time.  With so many [...]

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A GREAT Creative Team = Better Branding & Better Business

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Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking.
And what’s the FIFTH key component for business success?
A Reliable, Qualified & Talented Creative Team!
Never overlook or undervalue real creativity.  After you [...]

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Business Basics – Four Components for Success

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Is 2012 the year YOU start your own business?  If starting a business is in your future, you need to be prepared for all the challenges and successes that await you.  This week, I took a look back at not only my trials and tribulations, but also my summits and successes from the previous year.  [...]

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Stop Struggling; Achieve Your Goals

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Happy New Year from Spot-On Branding!  Here’s to a safe and happy new year – and here’s to an exciting 2012 at The Branding Spot blog!
Since the New Year is both a time for reflection and a time to look forward with hope, I’ve decided to share a few key lessons that I’ve learned over [...]

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Organization: Exactly Where To Start

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The week in between Christmas and New Year’s for me is either spent traveling or organizing my office for the new year.  I absolutely hate to file things, so inevitably I have client folders, brand inspiration pieces and creative books in several piles around my office at the end of the year.
I find it very [...]

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Better Branding – Content Marketing for 2012

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Looking for new and creative ways to reach your target audience?  Well, if you’re not, you should be, of course!  Have you been thinking about your 2012 marketing goals?  Is starting a blog or creating a YouTube channel on your list?  Well, 2012 might just be the opportunity you’re looking for, seeing as content marketing [...]

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