From the category archives:

You Are Your Brand

Organization: Exactly Where To Start

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The week in between Christmas and New Year’s for me is either spent traveling or organizing my office for the new year.  I absolutely hate to file things, so inevitably I have client folders, brand inspiration pieces and creative books in several piles around my office at the end of the year.
I find it very [...]

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Better Branding – Content Marketing for 2012

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Looking for new and creative ways to reach your target audience?  Well, if you’re not, you should be, of course!  Have you been thinking about your 2012 marketing goals?  Is starting a blog or creating a YouTube channel on your list?  Well, 2012 might just be the opportunity you’re looking for, seeing as content marketing [...]

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Take a Break and Appreciate

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Happy Thanksgiving to all my American readers of The Branding Spot!
(The image is from blessedmom.)
At the beginning of this upcoming (and potentially quite hectic!) holiday season, it’s important to take more than just a moment this Thanksgiving to look back on this past year and reflect on what we’re truly thankful for.  As life’s ups [...]

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Shining in the Spotlight

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Branding Challenge Series
In both life and business, it’s important to keep moving forward – fearlessly propelling yourself towards new people and new ideas, and never settling for stagnancy.  After all, there’s no time like the present to get moving and continue advancing and experiencing the many things life has to offer.
Women: In the Spotlight
Now more [...]

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3 Big Business Branding Questions – Answered!

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Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field, wedding professionals have specific branding concerns that directly relate to their industry.
* [...]

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Professional Speaking: Preparing Your Brand

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It’s scary to get in front of a crowd of people!  Trust me, I know!  In the ten minutes before I take the stage, I get all jittery inside.  Then I’ll even start to worry I might do something really awkward, like walk out there and forget my own name, or completely forget what I’m talking [...]

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You Are Your Brand – Professional Conduct

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You are an extension of your brand, your company, your value proposition and your reputation.  I’ve written on this topic before: You ARE Your Brand — whether it comes to making healthy decisions to influence your overall well-being, or even improving your outward appearance to enhance your professionalism in the eyes your colleagues, or even [...]

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One Step = Instant Business Success

Do you know the ONE step to making your business an instant success?
It is being a speaker.  Speaking is simply the fastest way to make money and give yourself tons of exposure (and credibility, too). You want success?  You MUST learn how to be a speaker.
 
The problem is, most people are terrified of speaking. But thankfully, [...]

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Finding My Path

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Branding Challenge Series
It has been a while since I have shared my new, great happenings and challenges. Everyone wants to find their path in this life. Sometimes your path is apparent immediately. Sometimes you happen upon it, usually after struggle or self-reflection. I have been on a path of self-discovery and self-worth. I have been contemplating [...]

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What’s Your Logo Really Saying?

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It’s important to understand exactly what message your brand is sending out toward your prospective customers – and that includes your logo.  You may think your brand and/or logo is saying one thing, when in fact it is saying something completely different.
Check out the photo, taken by my fellow tribe member, Carlos Garcia, Orinj Studios.  Hmm…two [...]

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