From the category archives:

Rebranding

Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal target lately so you’re concerned about its [...]

Read full article...

3 Big Business Branding Questions – Answered!

Thumbnail image for 3 Big Business Branding Questions – Answered!

Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field, wedding professionals have specific branding concerns that directly relate to their industry.
* [...]

Read full article...

Brand Improvements & Make-Overs: A Continuous Process

Thumbnail image for Brand Improvements & Make-Overs: A Continuous Process

Branding Challenge Series
While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important to step back from your partnerships once and awhile to truly [...]

Read full article...

Routine Maintenance—For Your Brand!

Thumbnail image for Routine Maintenance—For Your Brand!

It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check ups [...]

Read full article...

What’s Your Logo Really Saying?

Thumbnail image for What’s Your Logo Really Saying?

It’s important to understand exactly what message your brand is sending out toward your prospective customers – and that includes your logo.  You may think your brand and/or logo is saying one thing, when in fact it is saying something completely different.
Check out the photo, taken by my fellow tribe member, Carlos Garcia, Orinj Studios.  Hmm…two [...]

Read full article...

You vs. The Economy

Thumbnail image for You vs. The Economy

Is the economy holding you back – or is it just you?
Though the economy is improving, I still hear a lot of freelancers and small business owners out there blaming the “bad economy” for their current business woes.  Now, that’s not to say that the recent economic downturn didn’t have a substantial effect on many [...]

Read full article...

Your Opinion Doesn’t Matter

Thumbnail image for Your Opinion Doesn’t Matter

Business owners, it is time to WAKE UP – that’s right – when it comes to your branding, your opinion doesn’t matter.  Okay, I know it’s a hard concept to wrap your brain around; I mean, it’s your company, your ideas and your vision, right?  Well yes, but that’s where it stops.
You’re in business for [...]

Read full article...

Congratulations, You Have a Brand! Now What?

Thumbnail image for Congratulations, You Have a Brand! Now What?

Guest blog post from Allyson Piper Marketing Advisor at Marketing in Bloom
I was thrilled to be asked by Nora to provide this guest blog post. We’ve known each other for over two years, but I’ve only had the pleasure of working with her on branding projects since last spring. As a Marketing Advisor for small [...]

Read full article...

Start your New Year with a Consistent Brand! (Holiday Deal)

Do any of the following statements sound familiar?

My branding materials are there, but they’re just not consistent.
I don’t know how to integrate my brand into my marketing collateral.
I have ideas for my brand, but I don’t know how to tie it all together and make it look professional.
I need branding advice!

Well, I’m here to help; [...]

Read full article...

← Previous Entries