From the category archives:

Marketing

Images have IMPACT

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Have you caught the Pinterest bug? Can’t stop sharing your Instagram photos? Addicting, isn’t it? Well, you’re not alone. Today’s consumers and Internet users are seriously image obsessed. We want to see and share pics as often as possible. We love images!
These trends are telling us something…but what?
Worth A Thousand Words
You’ve probably heard the old [...]

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3 Big Ideas for Attracting Clients

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Client attraction: it’s something we’re all concerned about as business owners.  So how do you grab not only more clients, but great clients who keep coming back again and again?  Try employing these three big ideas to attract (and keep!) great clients this year!
“Eliminate” the “Competition”
The business world is changing, big time.  With so many [...]

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Don’t be BLAH! Give Memorable Branded Gifts

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Everyone knows you can put your logo on a pen or a cup, but we all know that’s pretty darn BLAH!  This year, instead of handing out something barely worthy of a trade show freebie, why not find unique, memorable gifts for your clients, cohorts and prospective customers?
I’m talking gifts that speak to their industry, [...]

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Raaaaawr! Stand OUT this Holiday Season!

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*Warning! This blog post most definitely contains a Stow-away-asaurus!*
What are you doing to stand out from the competition over the holidays?  If you want to pump up your holiday sales this season, it’s time to get creative – NOW!  This is THE time of year people are looking to purchase your products or services, so [...]

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Spooky, Scary, Noticed and Notorious (but still Branding)

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In the spirit of fun and everything that comes with Halloween (or All Hallows’ Eve) next week, I’d like to talk about one of my favorite costumed characters – in relation to great branding, of course!
Guess who?
He has pointy teeth, perhaps spotted with blood…
…and maybe a black cape, a [...]

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MORE Great Brand Slogans (from the past 100 years!)

A great slogan is often a huge driving force behind a great brand’s staying power.  A memorable tagline that gets stuck in the minds of a target audience is exactly what sells those popular products and services, especially if they stand the test of time.  The longer a slogan is around, the more likely the [...]

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Airline Branding: Actions and Advertising

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I’ve been traveling a lot lately, often by airplane.  It’s just one feature that exemplifies my recent efforts to improve my work-life balance.  As my colleague and friend, six-figure marketing advisor Ally Piper says, it’s the “Make More, Live More, Work Less” business and marketing plan.  So I’ve been embracing and excelling at this new [...]

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The Future of Print

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At this year’s 4th Annual Creative Freelancer Conference (CFC) & How Design Live Convention, held simultaneously in Chicago this year. Naturally, I found myself talking to everyone and anyone: attendees, speakers and vendors alike. After all, networking is key!
I made my way to the booth occupied by professional printer Navitor and had a lovely chat with Beth [...]

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Evoke Emotion, Add Music

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Music is an easily overlooked, yet incredibly beneficial component of a successful brand, but just why is music so often overlooked?  Essentially because music is so intrinsic to our existence as humans that we often don’t even consciously acknowledge how much it actually affects us.  Music is sticky.  From a simple, but catchy jingle to [...]

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Mascots: Making a Comeback

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Lately I’ve noticed that many long-absent company mascots seem to be returning to the marketing scene.  Could it be because the oldest mascots often produce a warm, nostalgic effect on customers and potential customers? Could it be because today’s computer graphic technology makes mascots appear more natural and more warm and smiley than ever?  Perhaps [...]

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