From the category archives:

Logo Development

3 Big Business Branding Questions – Answered!

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Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field, wedding professionals have specific branding concerns that directly relate to their industry.
* [...]

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Marketing in Bloom: A Blooming Success Case Study

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I recently had the opportunity to work with Ally Piper, owner of Marketing in Bloom , a marketing company with a unique approach: educating business owners on holistic, do-it-yourself, modern (and fun!) marketing techniques.
Ally explains, “Marketing in Bloom shows small business owners and managers how to plant the seeds of effective marketing plans to grow highly [...]

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How to Get Your Logo Right

A couple weeks ago, I wrote up a post entitled What’s Your Logo Really Saying?, in which I discussed the importance of analyzing your logo to be sure it appeals to your target market.  Due to the post’s popularity, this week I’d like to expand on the topic of logos and what really makes a [...]

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What’s Your Logo Really Saying?

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It’s important to understand exactly what message your brand is sending out toward your prospective customers – and that includes your logo.  You may think your brand and/or logo is saying one thing, when in fact it is saying something completely different.
Check out the photo, taken by my fellow tribe member, Carlos Garcia, Orinj Studios.  Hmm…two [...]

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Start your New Year with a Consistent Brand! (Holiday Deal)

Do any of the following statements sound familiar?

My branding materials are there, but they’re just not consistent.
I don’t know how to integrate my brand into my marketing collateral.
I have ideas for my brand, but I don’t know how to tie it all together and make it look professional.
I need branding advice!

Well, I’m here to help; [...]

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Sample Logo: An Oxymoron

I hear this a lot: “Why don’t you have sample logos up on your website so I can see your work?”  Well, it’s true, I’m just not one of those designers who puts up a bunch of logos in my online portfolio.  But, I have good reason not to.  Here’s why…
Take a look at the [...]

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What is a Brand and Why All the Hub-Bub?

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A form of the word “Brand” is everywhere, but do you know what it really means and why it is important to your company? Let’s start by defining some industry terminology so everyone starts on common ground.
LOGO:
A logo is not a brand. A logo is only one element that can be representative of a [...]

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