From the category archives:

Hiring a Branding Professional

Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal target lately so you’re concerned about its [...]

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A GREAT Creative Team = Better Branding & Better Business

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Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking.
And what’s the FIFTH key component for business success?
A Reliable, Qualified & Talented Creative Team!
Never overlook or undervalue real creativity.  After you [...]

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Value Your Brand: Professional Photography

Last week, I had the very rewarding experience of speaking at the Speak Like A Pro Workshop in beautiful downtown Charleston.  My session was called Secrets to Branding Yourself as an Expert Speaker.
Giving out goodies at speaking engagements is a fun bonus, so I handed out my Branding Checklist (for your Next Event) free to everyone [...]

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Brand Improvements & Make-Overs: A Continuous Process

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Branding Challenge Series
While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important to step back from your partnerships once and awhile to truly [...]

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Marketing in Bloom: A Blooming Success Case Study

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I recently had the opportunity to work with Ally Piper, owner of Marketing in Bloom , a marketing company with a unique approach: educating business owners on holistic, do-it-yourself, modern (and fun!) marketing techniques.
Ally explains, “Marketing in Bloom shows small business owners and managers how to plant the seeds of effective marketing plans to grow highly [...]

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How to Get Your Logo Right

A couple weeks ago, I wrote up a post entitled What’s Your Logo Really Saying?, in which I discussed the importance of analyzing your logo to be sure it appeals to your target market.  Due to the post’s popularity, this week I’d like to expand on the topic of logos and what really makes a [...]

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Your Opinion Doesn’t Matter

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Business owners, it is time to WAKE UP – that’s right – when it comes to your branding, your opinion doesn’t matter.  Okay, I know it’s a hard concept to wrap your brain around; I mean, it’s your company, your ideas and your vision, right?  Well yes, but that’s where it stops.
You’re in business for [...]

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Start your New Year with a Consistent Brand! (Holiday Deal)

Do any of the following statements sound familiar?

My branding materials are there, but they’re just not consistent.
I don’t know how to integrate my brand into my marketing collateral.
I have ideas for my brand, but I don’t know how to tie it all together and make it look professional.
I need branding advice!

Well, I’m here to help; [...]

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Sample Logo: An Oxymoron

I hear this a lot: “Why don’t you have sample logos up on your website so I can see your work?”  Well, it’s true, I’m just not one of those designers who puts up a bunch of logos in my online portfolio.  But, I have good reason not to.  Here’s why…
Take a look at the [...]

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