From the category archives:

Hiring a Branding Professional

A Brand Identity Manager- Your Brand’s Personal Trainer

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When you decide to get serious about getting in shape, you hire a personal trainer to provide a comprehensive, one-on-one educational program that promotes health and fitness through realistic goal-setting and education.  Sure, you could go to the gym and create your own workout regimen, but you won’t get a workout that’s tailored to your [...]

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Routine Maintenance—For Your Brand!

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It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check ups [...]

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Are You Struggling With Your Branding?

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You know you are good at what you do. You know your product or service is better than your competition. So WHY is that you just can’t seem to make it big?
According to Plunkett Research, companies spent over $61 billion in just local advertising in 2009. Nationally, they spent an additional $56 billion. If you’re [...]

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Hiring an Experienced Copywriter to Create Your Brand Message

Stellar brand messaging, whether represented on the web or in print, is vital to the success of your business.  Many larger businesses hire their own internal copywriters, but hiring a copywriter is a great option when you’re looking to improve your website, create a new brochure, or complete other project-based marketing or advertising campaigns.
Wait…what is [...]

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Hiring the Right Fit is Cost Effective

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Sometimes the right choices can be clouded by the illusion of saving money.  When working on something as important as your brand, you should hire a professional that is the right fit rather than the least expensive.  What is the difference?
A branding professional’s job is to communicate and translate YOUR company’s vision into a clear, [...]

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