From the category archives:

Case Studies

Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal target lately so you’re concerned about its [...]

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Raaaaawr! Stand OUT this Holiday Season!

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*Warning! This blog post most definitely contains a Stow-away-asaurus!*
What are you doing to stand out from the competition over the holidays?  If you want to pump up your holiday sales this season, it’s time to get creative – NOW!  This is THE time of year people are looking to purchase your products or services, so [...]

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Marketing in Bloom: A Blooming Success Case Study

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I recently had the opportunity to work with Ally Piper, owner of Marketing in Bloom , a marketing company with a unique approach: educating business owners on holistic, do-it-yourself, modern (and fun!) marketing techniques.
Ally explains, “Marketing in Bloom shows small business owners and managers how to plant the seeds of effective marketing plans to grow highly [...]

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Brand Like a Pirate!

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Ahoy me Hearties!
Since the new Pirates of the Caribbean movie just came out this past weekend, I have to admit, the branding professional in me couldn’t resist analyzing how pirate flags and tactics (in literature, lore and life) actually equate to excellent branding and marketing skills that companies should employ today.  And let me tell [...]

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BIG Brand Extension Flops – Lessons Learned!

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This week comes with the news that Cisco recently dropped its fairly popular Flip Video camera, only two years after purchasing the rights to the product from Pure Digital for $590 million.  The word is that Cisco’s branching into consumer products was both ill timed and, in theory, against Cisco’s existing brand strategy, which is [...]

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Great Brand Slogans (from the past 100 years!)

How important is a great slogan or a memorable tagline?  Very!  Creating a great company or product slogan that sticks in your consumers’ minds is essential to ensuring real staying power and lasting company and product success.
Your taxes are done (hopefully!) and summer is just around the corner – so take a break and enjoy [...]

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Prince: The Brand

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Last week, Prince came to my hometown.  Even though I grew up with Prince on my radio in the 80s, I wouldn’t really call myself a huge fan, just a fan.  My husband, on the other hand, is a HUGE fan, so I surprised him with tickets.
What a lot of people don’t realize is that [...]

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Find Your Backward “J”

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While on a mini road trip with my husband last weekend, an unintentionally funny sign caught our eye and gave us a chuckle.  It was a simple sign, stenciled on a piece of plywood, with a simple message: “Buy Lunk Cars.”  Well, obviously the sign should’ve read “Buy Junk Cars,” but someone (presumably this business [...]

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Start your New Year with a Consistent Brand! (Holiday Deal)

Do any of the following statements sound familiar?

My branding materials are there, but they’re just not consistent.
I don’t know how to integrate my brand into my marketing collateral.
I have ideas for my brand, but I don’t know how to tie it all together and make it look professional.
I need branding advice!

Well, I’m here to help; [...]

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Sample Logo: An Oxymoron

I hear this a lot: “Why don’t you have sample logos up on your website so I can see your work?”  Well, it’s true, I’m just not one of those designers who puts up a bunch of logos in my online portfolio.  But, I have good reason not to.  Here’s why…
Take a look at the [...]

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