From the category archives:

Business Advice

Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal target lately so you’re concerned about its [...]

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3 Big Ideas for Attracting Clients

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Client attraction: it’s something we’re all concerned about as business owners.  So how do you grab not only more clients, but great clients who keep coming back again and again?  Try employing these three big ideas to attract (and keep!) great clients this year!
“Eliminate” the “Competition”
The business world is changing, big time.  With so many [...]

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A GREAT Creative Team = Better Branding & Better Business

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Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking.
And what’s the FIFTH key component for business success?
A Reliable, Qualified & Talented Creative Team!
Never overlook or undervalue real creativity.  After you [...]

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Business Basics – Four Components for Success

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Is 2012 the year YOU start your own business?  If starting a business is in your future, you need to be prepared for all the challenges and successes that await you.  This week, I took a look back at not only my trials and tribulations, but also my summits and successes from the previous year.  [...]

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Stop Struggling; Achieve Your Goals

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Happy New Year from Spot-On Branding!  Here’s to a safe and happy new year – and here’s to an exciting 2012 at The Branding Spot blog!
Since the New Year is both a time for reflection and a time to look forward with hope, I’ve decided to share a few key lessons that I’ve learned over [...]

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Organization: Exactly Where To Start

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The week in between Christmas and New Year’s for me is either spent traveling or organizing my office for the new year.  I absolutely hate to file things, so inevitably I have client folders, brand inspiration pieces and creative books in several piles around my office at the end of the year.
I find it very [...]

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Better Branding – Content Marketing for 2012

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Looking for new and creative ways to reach your target audience?  Well, if you’re not, you should be, of course!  Have you been thinking about your 2012 marketing goals?  Is starting a blog or creating a YouTube channel on your list?  Well, 2012 might just be the opportunity you’re looking for, seeing as content marketing [...]

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Don’t be BLAH! Give Memorable Branded Gifts

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Everyone knows you can put your logo on a pen or a cup, but we all know that’s pretty darn BLAH!  This year, instead of handing out something barely worthy of a trade show freebie, why not find unique, memorable gifts for your clients, cohorts and prospective customers?
I’m talking gifts that speak to their industry, [...]

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Raaaaawr! Stand OUT this Holiday Season!

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*Warning! This blog post most definitely contains a Stow-away-asaurus!*
What are you doing to stand out from the competition over the holidays?  If you want to pump up your holiday sales this season, it’s time to get creative – NOW!  This is THE time of year people are looking to purchase your products or services, so [...]

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Branding Prep for the New Year – Already!

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The end of the year is quickly approaching, so the ever popular time for renewal and goal setting – the New Year! – is right around the corner.  It’s never too early, or too late, to start thinking about your goals for next year.
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The Ultimate Plan
As I dive into the creation of my new and [...]

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