From the category archives:

Branding Resources

A GREAT Creative Team = Better Branding & Better Business

Thumbnail image for A GREAT Creative Team = Better Branding & Better Business

Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking.
And what’s the FIFTH key component for business success?
A Reliable, Qualified & Talented Creative Team!
Never overlook or undervalue real creativity.  After you [...]

Read full article...

3 Big Business Branding Questions – Answered!

Thumbnail image for 3 Big Business Branding Questions – Answered!

Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field, wedding professionals have specific branding concerns that directly relate to their industry.
* [...]

Read full article...

Value Your Brand: Professional Photography

Last week, I had the very rewarding experience of speaking at the Speak Like A Pro Workshop in beautiful downtown Charleston.  My session was called Secrets to Branding Yourself as an Expert Speaker.
Giving out goodies at speaking engagements is a fun bonus, so I handed out my Branding Checklist (for your Next Event) free to everyone [...]

Read full article...

Rather Be Pushed From An Airplane Than Speak?

Thumbnail image for Rather Be Pushed From An Airplane Than Speak?

Guest blog post by Rochelle Togo-Figa, the Breakthrough Strategist
One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No one was ever born a natural speaker. When [...]

Read full article...

The Future of Print

Thumbnail image for The Future of Print

At this year’s 4th Annual Creative Freelancer Conference (CFC) & How Design Live Convention, held simultaneously in Chicago this year. Naturally, I found myself talking to everyone and anyone: attendees, speakers and vendors alike. After all, networking is key!
I made my way to the booth occupied by professional printer Navitor and had a lovely chat with Beth [...]

Read full article...

Your Opinion Doesn’t Matter

Thumbnail image for Your Opinion Doesn’t Matter

Business owners, it is time to WAKE UP – that’s right – when it comes to your branding, your opinion doesn’t matter.  Okay, I know it’s a hard concept to wrap your brain around; I mean, it’s your company, your ideas and your vision, right?  Well yes, but that’s where it stops.
You’re in business for [...]

Read full article...

Be Everywhere

Thumbnail image for Be Everywhere

Gone are the days when you could get away with marketing your business in just a couple mediums.  Nowadays, you need to market everywhere: your brand (and even your reputation as a successful business owner) depends on it.  Your business should stay fresh in the minds of your business associates and your current and potential [...]

Read full article...

Hiring a Ghostwriter For Your Blog

Thumbnail image for Hiring a Ghostwriter For Your Blog

Ah, blogging.  You read blogs, you comment on posts, and you’ve probably even said to yourself, “I really should be blogging!”  Then why aren’t you blogging?  As a busy professional, you probably feel that you don’t have time, or you don’t know what to say, or maybe you don’t even know how to start!
Well, there’s [...]

Read full article...

Congratulations, You Have a Brand! Now What?

Thumbnail image for Congratulations, You Have a Brand! Now What?

Guest blog post from Allyson Piper Marketing Advisor at Marketing in Bloom
I was thrilled to be asked by Nora to provide this guest blog post. We’ve known each other for over two years, but I’ve only had the pleasure of working with her on branding projects since last spring. As a Marketing Advisor for small [...]

Read full article...

6 More Cool Tools: Own Your Productivity!

Thumbnail image for 6 More Cool Tools: Own Your Productivity!

As a solopreneur, I’m always on the lookout for productivity tools that are fast, fun and easy to use on the go.  So, as a follow up to my previous post, Cool Tools: Must-See Websites and Apps for Business Owners, I’m unveiling even more (cheap!) ways to connect, share and increase your efficiency through useful [...]

Read full article...

← Previous Entries