From the category archives:

Branding for Start-ups

A GREAT Creative Team = Better Branding & Better Business

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Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking.
And what’s the FIFTH key component for business success?
A Reliable, Qualified & Talented Creative Team!
Never overlook or undervalue real creativity.  After you [...]

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Business Basics – Four Components for Success

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Is 2012 the year YOU start your own business?  If starting a business is in your future, you need to be prepared for all the challenges and successes that await you.  This week, I took a look back at not only my trials and tribulations, but also my summits and successes from the previous year.  [...]

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Better Branding – Content Marketing for 2012

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Looking for new and creative ways to reach your target audience?  Well, if you’re not, you should be, of course!  Have you been thinking about your 2012 marketing goals?  Is starting a blog or creating a YouTube channel on your list?  Well, 2012 might just be the opportunity you’re looking for, seeing as content marketing [...]

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Don’t be BLAH! Give Memorable Branded Gifts

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Everyone knows you can put your logo on a pen or a cup, but we all know that’s pretty darn BLAH!  This year, instead of handing out something barely worthy of a trade show freebie, why not find unique, memorable gifts for your clients, cohorts and prospective customers?
I’m talking gifts that speak to their industry, [...]

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Raaaaawr! Stand OUT this Holiday Season!

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*Warning! This blog post most definitely contains a Stow-away-asaurus!*
What are you doing to stand out from the competition over the holidays?  If you want to pump up your holiday sales this season, it’s time to get creative – NOW!  This is THE time of year people are looking to purchase your products or services, so [...]

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Branding Prep for the New Year – Already!

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The end of the year is quickly approaching, so the ever popular time for renewal and goal setting – the New Year! – is right around the corner.  It’s never too early, or too late, to start thinking about your goals for next year.
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The Ultimate Plan
As I dive into the creation of my new and [...]

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3 Big Business Branding Questions – Answered!

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Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field, wedding professionals have specific branding concerns that directly relate to their industry.
* [...]

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Value Your Brand: Professional Photography

Last week, I had the very rewarding experience of speaking at the Speak Like A Pro Workshop in beautiful downtown Charleston.  My session was called Secrets to Branding Yourself as an Expert Speaker.
Giving out goodies at speaking engagements is a fun bonus, so I handed out my Branding Checklist (for your Next Event) free to everyone [...]

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Rather Be Pushed From An Airplane Than Speak?

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Guest blog post by Rochelle Togo-Figa, the Breakthrough Strategist
One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No one was ever born a natural speaker. When [...]

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Brand Improvements & Make-Overs: A Continuous Process

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Branding Challenge Series
While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important to step back from your partnerships once and awhile to truly [...]

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