From the category archives:

Branding Challenge

Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal target lately so you’re concerned about its [...]

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Shining in the Spotlight

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Branding Challenge Series
In both life and business, it’s important to keep moving forward – fearlessly propelling yourself towards new people and new ideas, and never settling for stagnancy.  After all, there’s no time like the present to get moving and continue advancing and experiencing the many things life has to offer.
Women: In the Spotlight
Now more [...]

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Brand Improvements & Make-Overs: A Continuous Process

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Branding Challenge Series
While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important to step back from your partnerships once and awhile to truly [...]

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Why We Shouldn’t Be Afraid of Success: My Breakthrough

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Branding Challenge Series
 Apparently the universe has been trying to tell me something lately and once I started listening, I actually hit on a major breakthrough regarding my struggle with the success I had been searching for.  It first happened when I was filling out a questionnaire for a new business coach.  I was asked, “What [...]

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Finding My Path

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Branding Challenge Series
It has been a while since I have shared my new, great happenings and challenges. Everyone wants to find their path in this life. Sometimes your path is apparent immediately. Sometimes you happen upon it, usually after struggle or self-reflection. I have been on a path of self-discovery and self-worth. I have been contemplating [...]

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Believing in Yourself = Success

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Branding Challenge Series
In life and in business, it’s important to stay positive, even when things aren’t going so well.  It happens to all of us: when that inner-voice is constantly talking you down, it becomes harder and harder to perform to the best of your ability.
I was in the same boat.  I didn’t know what [...]

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Getting Back On Track

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Branding Challenge Series
So, I haven’t written much about my personal Branding Challenge lately, mainly due to the fact that I realize the importance of following the necessary steps to brand smartly (like taking the time to analyze my mission statement and my target market before choosing a company name), but I’ve been doing all this [...]

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3 Social Networking Sites: Even I Need to Remember

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I’m sure you’ve heard of all the popular social networking sites, like Facebook, LinkedIn and Twitter. I know it is hard to believe there are additional tools out there your company can use to reinforce your brand presence and connect with both your customers and your target market online! Like you, I forget. [...]

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Join a Tribe!

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Branding Challenge Series
Years ago, when I began my career as a freelance designer, I was of the mentality that I was on my own in the world.  Like many freelancers out there, I enjoyed my life and my work, but quickly came to realize that becoming a solopreneur invites a unique set of challenges.  I [...]

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Mistake #1A: Naming your Company should not be Step #1

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Branding Challenge Series
In Mistake #1, I revealed to you that I named my company while doing my taxes.  Not only was that a poor decision, but naming the business should not even have been the first task in branding.
I, like many, picked a name and registered it even before I wrote a mission statement. Some [...]

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