Branding Success Stories

Tongue in Cheek: Holiday Commercials We Just Can’t Forget

11.26.2013 Better Marketing

For decades now, big brands have spent big bucks to deliver some unique (and sometimes cheeky) advertising content to our TV screens in hopes we’ll return the favor by shopping at their stores or buying their products during the busiest shopping season of the year.

But, in today’s day and age, when 86% of the general public skips TV advertisements, brands have become much more hard-pressed to capture the attention of their audiences as their commercials zoom by at triple speed. Read: if you’re not memorable, your holiday advertisement may never be seen at all. On that note, let’s get into the holiday spirit and take a look at some of the most memorable holiday commercials we’ve seen—and let’s see if we can’t learn a thing or two from those brands about smart advertising.

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Posts By Ghost – A Spooky Case Study

10.29.2012 Branding Success Stories
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“Halloween was once an inexpensive holiday. Families made treats like candy apples, constructed costumes out of old bed sheets, and made their own spooky decorations,” says Howard Dvorkin, CPA and founder of Consolidated Credit Counseling Services, Inc. . This Halloween, Spot-On Branding did just that. I designed a fun new logo, constructed using a simple […]

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Marketing in Bloom: A Blooming Success Case Study

08.03.2011 Branding Success Stories
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I recently had the opportunity to work with Ally Piper, owner of Marketing in Bloom , a marketing company with a unique approach: educating business owners on holistic, do-it-yourself, modern (and fun!) marketing techniques. Ally explains, “Marketing in Bloom shows small business owners and managers how to plant the seeds of effective marketing plans to grow […]

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Prince: The Brand

04.07.2011 Branding Success Stories
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Last week, Prince came to my hometown.  Even though I grew up with Prince on my radio in the 80s, I wouldn’t really call myself a huge fan, just a fan.  My husband, on the other hand, is a HUGE fan, so I surprised him with tickets. What a lot of people don’t realize is […]

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Start your New Year with a Consistent Brand! (Holiday Deal)

12.07.2010 Branding Success Stories

Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it look professional. I need branding advice! […]

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A Tasty Brand Case Study: Christophe Artisan Chocolatier-Pâtissier

09.21.2010 Branding Success Stories
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A great brand tells a great story – and the story of Christophe Artisan Chocolatier-Patissier comes all the way from France to charming Charleston, SC. Christophe Paume followed in his family’s footsteps, working in his father’s small chocolate shop in Toulouse, France. His continuing quest for knowledge, his passion for the sweet velvet of fine […]

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Five Tips from Five Guys: Masters of Their Brand

05.18.2010 Branding Success Stories
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Five Guys Burgers and Fries goes the extra mile to stay true to their roots and deliver a memorable brand experience.  How?  They operate under the principle that simple is effective. If you don’t have a Five Guys Burgers and Fries in your area, you can probably guess what this business is offering – but […]

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