Nora’s Thoughts

Nix the Negativity!

09.24.2013 Better Business
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How do you make your clients feel?

Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story?

Even if your head is spinning from an already-busy workweek, or your Monday didn’t run as well as you’d hoped, when it comes to your relationships with your clients, you best keep your negative business to yourself.


I’ve noticed a serious increase in negative attitudes in the professional world over the last few years. Maybe too many people became too friendly and forgot the importance of professionalism. Perhaps it’s this new culture of over-sharing. (If you’re posting to Facebook on the hour and Instagramming your breakfast every day, it might be time to step away from the computer for a week…or a month.)

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Comic Sans: The Designer’s Scapegoat

08.06.2013 Branding Buzz
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“If you love it, you don’t know much about typography. If you hate it, you really don’t
know much about typography either, and you should get another hobby.”
~ Vincent Connare, inventor of Comic Sans

Comic Sans: It’s THE font guaranteed to get a reaction out of just about anyone, graphic designer or otherwise. Created in 1999 as an inside joke, the Ban Comic Sans website has grown into a popular anti-font movement. On the other hand, you have The Comic Sans Project (“We fear no fonts and we will make the whole world Comic Sans.”) and The Comic Sans Song, which may or may not be soaking in irony. Frankly, it’s hard to tell. Also of note: The Oatmeal, one of the web’s most popular comics, makes fun of Comic Sans in “How a Website Goes Straight To Hell.”

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Branding for Kids of the ’70s

07.09.2013 Better Marketing
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My husband and I are both children from the 1970s. The ’70s were great as a kid: the colors, the toys, the service announcements! Where Oscar the Grouch was grumpy and Cookie Monster only ate cookies. I think we were the last generation to see uncut Looney Tunes cartoons. (Helloooo, the violence was the funny […]

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Inside Edge 2013 Afterglow

04.23.2013 Networking
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First of all, let me say: WOW. I just returned from the Inside Edge 2013 Conference in Washington D.C., put on by the fabulously talented Angelique Rewers, The Corporate Agent. Held at the beautiful Gaylord National Resort & Convention Center, I found the event to be entirely practical while immensely inspirational. I’ve arrived back to […]

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Do’s and Don’ts of Designing Your Brand

04.09.2013 Hiring a Branding Professional
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Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit of research, and return with a diagnoses and a prescription for […]

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Brand Minimalism vs Simplistic Branding

01.29.2013 Brand Mistakes
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We’ve seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion). Don’t get me wrong: minimalism is awesome. In designing a […]

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Black FRIDAY—No More

11.13.2012 Better Marketing
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Black Friday is thought to be coined as such because all stores operate in debt (or “in the red”) the entire year, finally producing a profit (“in the black”) after this fateful mega-shopping day after Thanksgiving. As such, Black Friday is routinely the busiest shopping day of the year in the United States, since 2005. […]

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Wow – A Serious Learning Experience

10.09.2012 Nora's Thoughts
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Expectations are something we all have, but seldom take the time to evaluate. That is, until our experiences throw our expectations right out the window, or worse, right in the garbage. I just returned from David Neagle’s Breaking Free Live Experience in Palm Springs, California. And let me tell ya, my expectations for the event […]

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Delegate and De-Stress

06.12.2012 Better Business
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Last week, I shared that my mother has very little time left, and I am treasuring every moment I possibly can with her. This time has been hard, emotionally draining, and heart wrenching. Even when I am not with her, my thoughts keep drifting back to her. While I’m still trying to work, I also […]

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Live Your Masterpiece

06.05.2012 Nora's Thoughts
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Although I often flit around light-hearted topics, I usually stick to business on this blog. But recently my life has changed quite dramatically, so I would like to take a moment to share some deeper insights I have learned through my recent experiences. My mother has terminal cancer. She was recently diagnosed and the cancer […]

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