Interviews & Guest Blogs

5 Marketing Secrets from Big Retailers You Can Use to Boost Your Sales this December

12.11.2012 Better Marketing
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Guest Post by Angelique Rewers According to industry experts, this holiday season is shaping up to be one of the most competitive in recent history. Thanks to the still-uncertain economy, budget-conscious consumers, and the fact that shoppers today are savvier than ever (thank you mobile phone apps), retailers are pulling out all the stops to […]

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Reinforce Your Brand with Excellence

11.26.2012 Brand Presence
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Guest Post – Mónica M. Arias Much has been said about improving customer service over the past few decades. Given the trend toward globalization (especially due to the Internet) and world economic turmoil, one could easily assume customer service is no longer an issue, simply because (in theory) companies should have learnt enough from the […]

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Branding Lessons from Olympians

08.07.2012 Branding Tips & Resources
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Guest Post – Michelle Salater, Sūmèr, LLC With the 2012 Summer Olympics underway, I decided it’s a good time to see what we could learn about branding from the world’s best athletes. Here’s a look at what the fastest, strongest, and most coordinated people on earth can teach small-business owners trying to promote their brands. . […]

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Near and Far: Little Ways to Show You Care

06.26.2012 Interviews & Guest Blogs
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Guest Post – Niki Robinson, Robinson Writers When someone you care about (whether personally or even professionally) is going through a difficult time in his or her life, it’s important to show you care. That person probably needs your support more now than ever before. So it’s important to show them you’re available to help […]

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7 Bright Ideas for Your Brand

06.19.2012 Better Marketing
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When you work with Nora, you create a lasting brand and solid visual identity, and as a Marketing Director, I have the exciting job of helping put her brands in motion and watching them fly. To get your brand noticed, you need to be clear on four very important things: . Who your people are […]

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Rather Be Pushed From An Airplane Than Speak?

09.13.2011 Brand Presence
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Guest blog post by Rochelle Togo-Figa, the Breakthrough Strategist One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No one was ever born a natural speaker. […]

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Hiring a Ghostwriter For Your Blog

01.25.2011 Interviews & Guest Blogs
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Ah, blogging.  You read blogs, you comment on posts, and you’ve probably even said to yourself, “I really should be blogging!”  Then why aren’t you blogging?  As a busy professional, you probably feel that you don’t have time, or you don’t know what to say, or maybe you don’t even know how to start! Well, […]

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You Are Your Brand – Look Good, Feel Good, See Success

08.30.2010 Interviews & Guest Blogs
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While I’m sure you’ve heard that looks aren’t everything, when it comes to your business, your personal appearance is a key component to the success of your brand. Just Seven Seconds “Whether at a networking event, a meeting or in the grocery store, people are forming a first impression about you in seven seconds or […]

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You Are Your Brand – Your Well-Being: Stop the Stress Cycle!

08.24.2010 Interviews & Guest Blogs
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You are your brand.  Why?  Because your energy level, stress level and overall well-being are evident to your existing clients and your target market.  If your health suffers, your brand suffers – and thus, your business suffers.  It’s a frustrating cycle we’ve all experienced.  So how can you take steps toward better health and well-being? […]

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Find Your Focus Fix

08.10.2010 Better Business
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“With the repositioning of my firm these past three years, I’ve opened up a whole new world of opportunity and I have all sorts of directions I can take,” says marketing and design specialist, Luke Mysse. “But I’ve been lacking that focus I once enjoyed.” Lack of focus.  It’s one of the biggest issues many […]

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