Just when we thought we finally got Robin Thicke’s borderline awful tune out of our heads, the melody is back with a vengeance in Weird Al Yankovic’s new tune “Word Crimes”—and we couldn’t be happier! Not only does this catchy parody reiterate one of our favorite topics (the importance of good grammar, yes, even in the age of the Internet), but it literally illustrates each grammatical issue with brilliance, beauty and a special kind of satirical attention to detail that is impossible to resist.
Al Nails Modern Marketing
This impeccably exact parody of the original song Blurred Lines was released as part of the effective and appropriately named #8videos8days hashtag series. Those following #8videos8days were treated to a new Weird Al video release every day for—you guessed it—8 days in a row. While Weird Al himself was a little worried the marketing ploy wouldn’t go over as well he he’d hoped, he was pleasantly surprised by the overwhelming show of support.
And boy did it pay off: Weird Al’s new album Mandatory Fun debuted on July 15th at # 1 on the Billboard charts—his 14th studio album was the first comedy chart topper in 50 years.
We just can’t get enough of the graphics, the vocab, the messaging, the schooling, and the smashingly punny insults. Too freakin’ funny and overwhelmingly clever. We congratulate Weird Al on this much deserved honor.
Big Brand Parodies & Sneaky Subtext
Besides the seamless videography and the typography masterwork, our favorite part of Word Crimes was, of course, all the big brand parodies and the awesome hidden tidbits. See if YOU can find them all!