From the category archives:

Color

Color Psychology, Part 2: The Secret Power of Color

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Last week at The Branding Spot, we talked about the color histories and color strategies of big brands, like UPS, Green Giant, and Apple. To wrap up our April series on color, let’s delve even further into the fascinating world of color psychology.
Working Up to Brand Color
When I work with a new client to brand or [...]

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Color Psychology, Part 1: Big Brand Color Strategies

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Color is powerful. Color is dangerous. Used correctly, color digs deep inside of us, urging us to act, pouncing on our instincts, and releasing our emotions into the wild. Most of us experience raw reactions to color, even if we’re not conscious of color as that catalyst. Many of these reactions are illogical, stemming from [...]

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The Business Owner’s Quick Guide to Consistent Brand Color

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There’s a lot more to understanding color than meets the eye.
You’ve heard it before. Branding experts are always saying the same thing: you must have your exact brand color on EVERYTHING, EVERYWHERE. Yet, when you try to get your design team on the same page, you end up frustrated. The brand colors on your printed [...]

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Color: Your Brand’s Superpower!

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Happy Spring, Everyone! There’s no better time to talk about color, so we decided to make color our April theme here at The Branding Spot!
Did you know that color increases brand recognition by up to 80 percent?
Source: University of Loyola, Maryland study
Research reveals people make a subconscious judgment about a person, environment, or [...]

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