From the category archives:

Brand Colors

Brand Like a Pirate!

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Ahoy me Hearties!
Since the new Pirates of the Caribbean movie just came out this past weekend, I have to admit, the branding professional in me couldn’t resist analyzing how pirate flags and tactics (in literature, lore and life) actually equate to excellent branding and marketing skills that companies should employ today.  And let me tell [...]

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Prince: The Brand

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Last week, Prince came to my hometown.  Even though I grew up with Prince on my radio in the 80s, I wouldn’t really call myself a huge fan, just a fan.  My husband, on the other hand, is a HUGE fan, so I surprised him with tickets.
What a lot of people don’t realize is that [...]

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Start your New Year with a Consistent Brand! (Holiday Deal)

Do any of the following statements sound familiar?

My branding materials are there, but they’re just not consistent.
I don’t know how to integrate my brand into my marketing collateral.
I have ideas for my brand, but I don’t know how to tie it all together and make it look professional.
I need branding advice!

Well, I’m here to help; [...]

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Five Tips from Five Guys: Masters of Their Brand

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Five Guys Burgers and Fries goes the extra mile to stay true to their roots and deliver a memorable brand experience.  How?  They operate under the principle that simple is effective. If you don’t have a Five Guys Burgers and Fries in your area, you can probably guess what this business is offering – but [...]

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