From the category archives:

Advertising

A GREAT Creative Team = Better Branding & Better Business

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Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking.
And what’s the FIFTH key component for business success?
A Reliable, Qualified & Talented Creative Team!
Never overlook or undervalue real creativity.  After you [...]

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Raaaaawr! Stand OUT this Holiday Season!

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*Warning! This blog post most definitely contains a Stow-away-asaurus!*
What are you doing to stand out from the competition over the holidays?  If you want to pump up your holiday sales this season, it’s time to get creative – NOW!  This is THE time of year people are looking to purchase your products or services, so [...]

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Spooky, Scary, Noticed and Notorious (but still Branding)

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In the spirit of fun and everything that comes with Halloween (or All Hallows’ Eve) next week, I’d like to talk about one of my favorite costumed characters – in relation to great branding, of course!
Guess who?
He has pointy teeth, perhaps spotted with blood…
…and maybe a black cape, a [...]

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Airline Branding: Actions and Advertising

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I’ve been traveling a lot lately, often by airplane.  It’s just one feature that exemplifies my recent efforts to improve my work-life balance.  As my colleague and friend, six-figure marketing advisor Ally Piper says, it’s the “Make More, Live More, Work Less” business and marketing plan.  So I’ve been embracing and excelling at this new [...]

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The Future of Print

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At this year’s 4th Annual Creative Freelancer Conference (CFC) & How Design Live Convention, held simultaneously in Chicago this year. Naturally, I found myself talking to everyone and anyone: attendees, speakers and vendors alike. After all, networking is key!
I made my way to the booth occupied by professional printer Navitor and had a lovely chat with Beth [...]

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Evoke Emotion, Add Music

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Music is an easily overlooked, yet incredibly beneficial component of a successful brand, but just why is music so often overlooked?  Essentially because music is so intrinsic to our existence as humans that we often don’t even consciously acknowledge how much it actually affects us.  Music is sticky.  From a simple, but catchy jingle to [...]

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Great Brand Slogans (from the past 100 years!)

How important is a great slogan or a memorable tagline?  Very!  Creating a great company or product slogan that sticks in your consumers’ minds is essential to ensuring real staying power and lasting company and product success.
Your taxes are done (hopefully!) and summer is just around the corner – so take a break and enjoy [...]

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Online vs. Local Printers

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Only ten short years ago, hiring a printer involved a nice phone call to a local family-run establishment.  Back then, my clients wanted me to handle all the technical details and the complicated printing lingo.  But nowadays, most of my clients want to upload their files to some online printer themselves, thinking it will save [...]

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Be Everywhere

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Gone are the days when you could get away with marketing your business in just a couple mediums.  Nowadays, you need to market everywhere: your brand (and even your reputation as a successful business owner) depends on it.  Your business should stay fresh in the minds of your business associates and your current and potential [...]

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Congratulations, You Have a Brand! Now What?

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Guest blog post from Allyson Piper Marketing Advisor at Marketing in Bloom
I was thrilled to be asked by Nora to provide this guest blog post. We’ve known each other for over two years, but I’ve only had the pleasure of working with her on branding projects since last spring. As a Marketing Advisor for small [...]

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