Hiring a Branding Professional

Can’t Miss Brands: The 4 Most Influential Brands of 2013

12.10.2013 Better Marketing

Whether completely over-the-top, controversial or just plain marketing genius, we’ve seen a lot of brands creating a lot of buzz over the last year. Brand advertising now comes at us from every possible angle: online, on TV and in print. Because of that fact, if you set out to advertise your brand in this day and age, you’d better have something pretty incredible to offer, lest be left in the marketing dust.

Truth is, properly branded products most often make it to the shelves of our local stores and become household names. But influential branding isn’t always about big names and corporate money. Sometimes, even little brands can make a BIG impact in the marketplace.

Today we’re going to take a look at the brands of 2013 that stood out as most memorable, despite all obstacles.

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Do’s and Don’ts of Designing Your Brand

04.09.2013 Hiring a Branding Professional
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Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit of research, and return with a diagnoses and a prescription for […]

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Value > Price

02.19.2013 Hiring a Branding Professional
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Every once and awhile, I get a request that looks something like this, “I need a brochure. Please tell me how much that would cost me.” Ok, a brochure. Not a problem; I can definitely do that. So I start thinking: well, there are one-page brochures and ten-page brochures. There are big brochures and small […]

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The Great Rebranding Fail: Weight Watchers

01.15.2013 Brand Mistakes
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Last week on my radio show, Brand With Impact!, my co-host and I were discussing all the wonderful instances of rebranding and brand refreshers from the past year. I was all prepared and ready to go when the discussion turned to the recent Weight Watcher’s rebrand unveiling from December 2012. But even though I’d done […]

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A Brand Identity Manager—Your Brand’s Personal Trainer

02.21.2012 Hiring a Branding Professional
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When you decide to get serious about getting in shape, you hire a personal trainer to provide a comprehensive, one-on-one educational program that promotes health and fitness through realistic goal-setting and education.  Sure, you could go to the gym and create your own workout regimen, but you won’t get a workout that’s tailored to your […]

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B.R.A.N.D.™ Fitness

02.07.2012 Better Branding

Let’s take a moment to think back to all those ambitious New Year’s Resolutions.  Are you sticking to your guns?  Falling a bit behind?  Maybe you had a goal for personal weight loss and/or improving your health and fitness.  But maybe (just maybe) you haven’t been to the gym quite as often as you’d like.  […]

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Routine Maintenance—For Your Brand!

07.27.2011 Brand Makeovers
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It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check ups […]

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Start your New Year with a Consistent Brand! (Holiday Deal)

12.07.2010 Branding Success Stories

Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it look professional. I need branding advice! […]

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Sample Logo: An Oxymoron

11.30.2010 Hiring a Branding Professional

I hear this a lot: “Why don’t you have sample logos up on your website so I can see your work?”  Well, it’s true, I’m just not one of those designers who puts up a bunch of logos in my online portfolio.  But, I have good reason not to.  Here’s why… Take a look at […]

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Are You Struggling With Your Branding?

11.23.2010 Hiring a Branding Professional
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You know you are good at what you do. You know your product or service is better than your competition. So WHY is that you just can’t seem to make it big? According to Plunkett Research, companies spent over $61 billion in just local advertising in 2009. Nationally, they spent an additional $56 billion. If […]

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