Branding Tips & Resources

The Power of VISUAL Content Marketing

07.01.2014 Brand Design
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If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing as 65% of consumers are visual learners and visual data processes 60,000,000 times faster than text—you can’t really afford to have so-so branded graphics or a text-only content marketing strategy.

Check out these great ways to get more visual with your content.

Always Include an Image

Blog post? Email newsletter? Always include an interesting image, whenever possible. Get creative! We’ve all seen the same stock photos over and over. Look at your content from a different angle and see what kinds of clever images you can find that fall in line with your written theme.

Brand Best Practices: Whenever possible, include a unique, branded image in line with your overall brand image/brand personality. Sure, you might not have the time, the budget, or the know-how to create a new, branded graphic every day, but you can shoot for a unique branded image at least once a month. You can also have your brand identity manager or brand designer create a graphic you can use over and over again as a sort of branded signature!

Spice Up Your Landing Pages

Creating landing pages for downloadable free content is a great way to collect customer/lead information, measure the success of your marketing efforts, and gain important insights into what your target audience really wants. To nab more leads and nudge that potential customer toward your content, add interesting images—or better yet, add video—to back up your downloadable freebie.

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Prankvertising: How and Why the Big Brands Pull off Master Pranks, Part 1

11.12.2013 Better Branding
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Forget about April Fools’ Day. The days of anticipation, of knowing when the pranks were coming and where they were coming from, are long gone. Watching your back is no longer a suggestion; now, it’s a way of life. That is, if you want to get through the latest stream of big brand advertising spoofs with your head still on straight. What on Earth are we talking about, you ask?

Prankvertising.

It sounds just like what it is: prank-advertising. But, in some ways, prankvertising has become its own animal, especially with respect to how the big brands are using it to garner attention in mainstream media.

Try this analogy on for size: if prankvertising were a spit-ball, the target advertising market would be the teacher. No matter how gooey and gross that spit-ball is, when it hits the teacher’s leg, he or she is most certainly going to pay attention to the brand who threw it.

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Value Your Brand: How to Decommodify Your Business

10.29.2013 Better Business
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Remember the good old days when things like McDonald’s cheeseburgers and cans of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival each year. Just the thought of either one of those incredible events was enough to make me squeal with anticipation.

Why were these items and occurrences so special to me? Today, it seems like every holiday on the books gets a celebration of over the top fireworks and the like—and for most people, cheeseburgers and Coke are as everyday as soap and water.

These days, many people just purchase their own fireworks and set them off from their own backyard.

Though they’re still beautiful, the feeling you get just isn’t the same as it used to be.

So what’s changed?

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Protect Your Brand with a Strong Social Media Policy

08.27.2013 Brand Presence
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Chances are most of your employees are using social media. Many of them are using social media at work. Some of them are using social media from work every day. Are your employees clear on what constitutes appropriate use of the Internet during business hours? Do you have a policy in place that clearly outlines how employees can and cannot use social media?

If not, read this—because the time is now to get that social media policy in place. The integrity of your brand is at stake!

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Branding for Kids of the ’70s

07.09.2013 Better Marketing
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My husband and I are both children from the 1970s. The ’70s were great as a kid: the colors, the toys, the service announcements! Where Oscar the Grouch was grumpy and Cookie Monster only ate cookies. I think we were the last generation to see uncut Looney Tunes cartoons. (Helloooo, the violence was the funny […]

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Human Nature: 6 Psychological Strategies for Your Brand

06.11.2013 Better Branding
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If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand. Integrate an understanding of human nature into your marketing strategy and your branding materials—and watch the world respond to your business, regardless of […]

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It’s Spring: Watch Your Target Market(s) GROW with your Business

05.14.2013 Better Marketing
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We’re already almost halfway through 2013. Can you believe it? I know I can’t. As spring turns to summer, everything is growing and in bloom. It’s this time of year that I like to be sure my business goals are in line for the rest of the year, and begin thinking about major milestones I’ll […]

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Think Mobile! Smartphone Apps to Help Small Biz

05.07.2013 Better Business
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You’re a busy business owner. Hey, I can relate. You have money to manage, meetings and travel to schedule and trips to take, tasks to prioritize, emails to write, people to administer—and then there’s your family, your friends, and your personal life to squeeze in there too! How do successful business owners stay on top […]

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Break the Sound Barrier

04.29.2013 Better Branding
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In 1993, the average US consumer received between 2,000 and 3,000 marketing messages per day, consisting of TV, radio and print advertising in the form of billboards, magazine ads, direct mail, brochures and labels. Where do you think we’re at nowadays, especially in the wake of the Internet boom? 20 years later here in 2013, […]

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5 Hot Tips for Better Brand Recognition

03.25.2013 Better Branding
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You’re working on building your brand, as you know you should—but no matter what you do, you’re left feeling like your target audience isn’t connecting with your brand as well or as frequently as you’d like. Sound familiar? Hey, it’s a common feeling: that nagging in the back of your brain, constantly saying, Do it […]

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