Brand Makeovers

New Year, New…Brand? Launch Your New Brand in 2014

01.28.2014 Better Branding
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With the Super Bowl coming up this weekend, you may be inspired to reconsider or better establish your company brand. After all, football season means stadiums packed to the brim with team colors—everything from official team apparel right down to each player’s mouth guard is colored to signify allegiance to the team.

Plus, with advertising priced at an incredible $4 million for 30 seconds of ad time, you’d better believe the best brands are going to be out and about strutting their stuff!

When you brand or rebrand your business, you’re either breathing life into a new business or you’re breathing new life into your current business. Maybe you’re starting from scratch, or maybe you’re ready for a change. Either way, sometimes it’s hard to know where to even begin. Keep in mind, brand improvements are an ongoing process–so if you think it’s time for a change, you’re probably right, so it’s time to get ready!

Before You Brand

Before you get down and dirty, ready to update, establish or perfect your brand, you should work through the following exercises for best results (if you haven’t already):

  • Define or redefine your company goals for the year.
  • Complete your market research. Think about WHO will most benefit from your products and/or services and define your target audience. Has this target audience changed over the last year?
  • Define or redefine your positioning. Ask yourself: What makes my company unique? Why would my target audience choose my company over others?
  • Do your research to be sure your new business name is available and not already a registered trademark http://ndrichardson.com/blog/2012/09/18/protect-your-brands-value-trademark/. Good to go? Secure your new domain name and social media accounts.
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All the Rage: Brand Makeovers

01.22.2013 Better Branding

Are you thinking about a complete rebranding or brand refreshment? Seems like everyone’s looking to overhaul their brand lately. But before you make the leap, ask yourself this most important question: WHY? Why do you want to change your company’s image? You’re going to need a better reason than, “I’m sick of my brand.” (Although […]

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Are You Ready for a Brand Change?

01.31.2012 Brand Design

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal target lately so you’re concerned about its […]

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Brand Improvements & Make-Overs: A Continuous Process

08.29.2011 Brand Makeovers
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Branding Challenge Series While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important to step back from your partnerships once and awhile to […]

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Routine Maintenance—For Your Brand!

07.27.2011 Brand Makeovers
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It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check ups […]

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New Year, New Brand Strategies: 4 New Year Tips for Brand Improvement

01.12.2011 Better Branding
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It’s a new year, so it’s the perfect time to revitalize your brand, your business and yourself! Be Seen as the Expert You Are You know everything about your industry: the Do’s, the Don’ts and everything in between.  So this year, stop hording your knowledge and get out there and speak to your target market!  […]

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