Color

Branding Basics from ‘Breaking Bad’

09.17.2013 Branding Basics
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Back in 1996, when I started my freelance business, I rarely ran across a small business owner who actually understood the meaning of the word “branding.”

“I don’t need any branding. I don’t have any cows.”

Yea, I’m not kidding. I’ve heard that.

I believe it was around 2008 that I began to hear the word “branding” used in certain “in the know” circles. Nowadays, the word—and especially the concept—are understood well enough that even mainstream entertainment is teaching us lessons on branding.

Who’s a Fan of Breaking Bad?

Did you see last week’s episode? Did you catch the branding references?

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Spring Colors 2013: Soothing Neutrals & Energizing Brights

03.19.2013 Branding Tips & Resources
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Fashion designers, artists, and other highly visual types are inspired by what they see in the world around them. So if they’re seeing a new color fashion trend in bloom this spring, get ready for more logos and graphics with these “in” seasonal colors. That’s right, fashion trends and new brands go hand-in-hand when it […]

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Color Psychology, Part 2: The Secret Power of Color

04.24.2012 Color
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Last week at The Branding Spot, we talked about the color histories and color strategies of big brands, like UPS, Green Giant, and Apple. To wrap up our April series on color, let’s delve even further into the fascinating world of color psychology. Working Up to Brand Color When I work with a new client to […]

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Color Psychology, Part 1: Big Brand Color Strategies

04.17.2012 Color
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Color is powerful. Color is dangerous. Used correctly, color digs deep inside of us, urging us to act, pouncing on our instincts, and releasing our emotions into the wild. Most of us experience raw reactions to color, even if we’re not conscious of color as that catalyst. Many of these reactions are illogical, stemming from […]

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The Business Owner’s Quick Guide to Consistent Brand Color

04.11.2012 Color
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There’s a lot more to understanding color than meets the eye. You’ve heard it before. Branding experts are always saying the same thing: you must have your exact brand color on EVERYTHING, EVERYWHERE. Yet, when you try to get your design team on the same page, you end up frustrated. The brand colors on your […]

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Color: Your Brand’s Superpower!

04.03.2012 Color
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Happy Spring, Everyone! There’s no better time to talk about color, so we decided to make color our April theme here at The Branding Spot! Did you know that color increases brand recognition by up to 80 percent? Source: University of Loyola, Maryland study Research reveals people make a subconscious judgment about a person, environment, […]

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