Branding FAQ’s

11 Questions & Answers helping you understand Branding

.

What is a brand, and why is it critical to my company’s success?

A brand is the perceived identity of and emotional connection with your company and its products and services. A brand identity must be consistent and constant to be effective. You want unified branding in everything you do, from your company logo to your annual report—otherwise, your employees and prospects get mixed or conflicting information.

.

What is branding?

Branding is about developing a customized, uniform image for your business—your brand—internally and externally. It attracts attention, tells your story, sets you apart from your competition, and makes it easy for them to buy. Successful brand marketing is a crucial factor in increasing initial and repeat sales.

Branding speeds up your success timeline by integrating many elements of your marketing and advertising at one time. Instead of writing your marketing plan one quarter and designing your logo the next, Spot-On Branding works on them at the same time, as two elements of one big picture: your brand.

.

What is the benefit of branding?

It used to be that all a business owner needed to be successful was a business card, a yellow pages ad, and a decent product or service. That won’t work anymore. Now you need a website, marketing collateral, brochures, and so much more.

Spot-On Branding ensures that your message to prospects is consistent and clear. Part of the brand-building process we help with is crafting marketing and advertising strategies to entice clients to buy—not just once, but as often as possible. If we can create raving fans, your business will be successful beyond your wildest dreams.

.

Why should I brand?

If your brand identity isn’t strong and recognizable, there’s a disconnect between you and your audience. You’re sending the wrong message or sending too many jumbled messages. You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. Spot-On Branding can do this for you in the quickest, most direct way possible. Branding is a strategic plan to tell your story to the world!

.

What is the difference between a company logo and branding?

Your logo is just one piece of the puzzle that is your brand. Your logo is important, and it plays a significant role in your brand marketing because it’s the visual representation of your company. But it’s not your brand. Branding ties together all the elements of your marketing and advertising—including, but not limited to, your company logo.

.

What do you offer that others don’t?

Ears that actually listen to your goals, eyes that see your company as the successful, distinctive creation it is, and hands that craft and manage your brand to take your story to the next level. We see the bigger picture of your successful business, and we help you get where you want to go with a comprehensive plan: branding.

.

I tried working with someone on my company logo once, but she didn’t really listen to me, and I don’t like my logo. How are you different?

At Spot-On Branding, we take the time to listen to you, and we want to hear it all—good and bad. We need to know everything about your company and your story in order to brand you properly. We don’t know what you want—you do, even though you may not realize it—until we delve into your story. Then, we narrow down what you need, create your vision, and deliver it to you. But you’re in charge.

.

How often should I update my brand image?

Most big companies freshen up their brand image every 7–10 years, regardless of circumstances, by doing minor alterations. Changing fonts and color combinations or eliminating shapes can keep your company from looking obsolete. If your company has experienced a transformation such as a merger, a new company direction, or a company name change, you need to update your company’s brand identity.

.

Can I afford to hire a professional branding company?

Yes, you can. You would be surprised at our range of services and how affordable our packages are. When you’re molding something as important as your brand identity, you need to interview branding specialists to find the right person for you.

Spot-On Branding needs to communicate your vision. The right person will listen, help you determine what is best for you, and get it right the first time—saving you money. Hiring Cheap Brands, Inc., is almost always a disappointment because they won’t listen, they can’t and don’t take the time to learn your story, and you end up on the revisions merry-go-round because they just don’t get you and your message.

.

Do I really need a custom-designed corporate logo?

A custom-designed corporate logo is central to your brand building. You want to set yourself apart, and a custom logo is one excellent way to do that. The last thing you want is someone else using your logo. Prospective clients need to take one look and know your corporate logo instantly. So yes, you absolutely, positively need a customized logo.

.

What can I expect if I work with you?

When you work with Spot-On Branding, you can expect a partner in your success. We will talk about your company’s strengths, weaknesses, target audience, and goals. We’ll look at your current brand marketing and figure out what’s working, what’s not, and how to get on the right track. You won’t be lectured or ignored. On the contrary, you’ll be encouraged and treated as the brilliant entrepreneur you are. After all, you’ve come this far!

Secure your spot with Spot-On Branding today.