Search: "brand alignment"

Company Culture vs. Brand Personality—Does Your Company Measure Up?

03.25.2014 Brand Presence
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Your brand is the whole package. Or is it? We talk a lot about brand alignment on The Branding Spot blog. A great brand must be consistent across the board to be unique, memorable, and thus: effective. This means your website, your marketing collateral, your logo, your brand colors—everything that says HEY! This is my company! needs to be uniform to get the full effect. Heck, at Spot-On Branding, we even offer our popular Brand Alignment

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Are You Ready for a Brand Change?

01.31.2012 Brand Design

…from Spot-On Branding is just what you need to pump the life back into your brand.  This package is the perfect way to get good advice and real solutions to your branding questions from a qualified industry professional. The Brand Alignment Package includes a review of up to three pieces of marketing collateral (such as your business card, brochure, website, e-zine, direct mail piece, ad and/or product packaging). Well Designed Journeys – Ezine…

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A Brand Identity Manager—Your Brand’s Personal Trainer

02.21.2012 Hiring a Branding Professional
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When you decide to get serious about getting in shape, you hire a personal trainer to provide a comprehensive, one-on-one educational program that promotes health and fitness through realistic goal-setting and education.  Sure, you could go to the gym and create your own workout regimen, but you won’t get a workout that’s tailored to your needs, so you may not get the results you’re looking for.  When working with a personal trainer, you get an…

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Fast-Growing Franchises: Why Consistency is SO Influential

06.03.2014 Better Branding

…l of your business is consistent across ALL of your marketing collateral and present in every way your customer interacts with your business—from website to tradeshows to business cards and so much more. We like to call this Brand Alignment. Why be consistent? Brand consistency is hugely beneficial for your business. The more consistent you are across all your brand elements, the more recognizable your brand becomes. When you see fire engine red…

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Branding Hot [Sauce]

10.16.2012 Brand Design

…d all together, it’s a hot (branding) mess! The secondary fonts are all different, and the label coloration just isn’t as cohesive when the varieties are placed together as a team or collection. These label designs don’t say Brand Alignment  at all. In terms of brand alignment and consistency, the Texas Pete brand’s only asset is the consistent use of brand colors on the labels. Hot Branding Results: I give Texas Pete a C+. (Perhaps if the…

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5 Tips for a Better Branded Website

04.29.2014 Better Marketing
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Spring is finally here. This is the time to throw open your windows, brush off the dust, and get started on spring cleaning…spring cleaning your website, that is. If the winter blues kept you from getting a fresh start for 2014, then there’s no time like the present to finally ramp up your website—and ramp up your brand in the process! . 1. Skip the Overselling Your website is a great place to showcase what you do. A great website with a…

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Are Your Customers Hatin’ On Your Brand Online?

06.17.2014 Better Branding
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There’s a new restaurant down the street. Great! It’s been open a few months and you have yet to try it, so you go online and look up the menu, then probably pop over to Yelp to get some first-hand customer reviews. Sound familiar? If you don’t have a close friend who’s raving about the restaurant to you in person, you know that you’d better do your homework or you might be in for a disappointing evening. Hey, you’re tired of learning the hard…

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3 Secrets to Landing More Leads with Great Branded Site Content

08.12.2014 Better Marketing
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Your website is your window to the world because it’s your potential and current customers’ window to your business. That means your website is one of your strongest marketing tools—so everything you put out there on the web must be in line with your awesome, consistent and memorable brand. Everything from your graphics to your brand voice must be aligned and working together with all of your offline and online brand components to effectively…

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No Brand? Looks like a Scam! Crafting Better Emails for Your Business…

07.15.2014 Better Marketing
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Considering the importance placed on email as a communication tool, it never ceases to amaze me that I still receive poorly worded, unprofessional, unbranded emails. All business owners should know: every email sent out by your company is a representation of your brand. Bad email practices by business owners and team members alike are detrimental to brand integrity and therefore, business success. Email’s a big deal! I received the following…

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New Year, New Brand Strategies: 4 New Year Tips for Brand Improvement

01.12.2011 Better Branding
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…pieces to look like they belong to the same family, the same brand.  Once you do, you and your employees will be proud to stand out and show off your great brand and your great business. Great News!  I’m extending my holiday Brand Alignment Package offer into the New Year! For more information, please click here. Stop and Smell the Roses When you’re stressed, you’re not doing yourself or your company any favors.  A well-rested, well-fed, relaxed…

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